- Dog ChefData ConsultantE-COMMERCEjanvier 2022 - Aujourd'hui (3 ans et 1 mois)Bruxelles, BelgiqueSupported Dog Chef's CMO on marketing performance and data initiatives. Key projects include:1. Marketing Efficiency Optimization
- Server-Side Tracking: Implemented server-side tracking to increase data events shared with marketing platforms
- LTV Prediction Model: Developed an 8-month LTV prediction model using XGBoost, allowing conversion values to be shared with Google Ads and Meta. Shifting campaign objectives from CPA to ROAS increased profitability by 40% (6-month experiment).
- Churn Prediction Model: Launched a classification model to forecast 2-month churn probability, enabling proactive retention actions. We observed a 30% increase in action efficiency vs. control.
- Uplift Modeling for Promotions: Built a model to assess the incremental impact of promotions, optimizing strategies to increase reorder rate by 10% without raising promotion costs.
- A/B Testing Framework: Created an ICE-matrix prioritization framework, increasing website CVR by 60% through structured testing.
2. Enabled a 360° Customer view, along with key business events and attribution models- Multi-Touch Attribution: Established a unified Markov-based attribution model, integrating data from Segment to align performance insights across teams.
- Marketing Mix Modeling (MMM): Currently exploring MMM with PyMC to analyze upper funnel performance and saturation, supporting smarter budget allocation.
- Customer Support Analytics: Developed a topic classification and sentiment analysis model, using OpenAI’s API on support tickets to feed insights into predictive models.
- Survival and Cohort Analysis: Conducted Kaplan-Meier survival analysis by customer/pet traits, uncovering insights on profitable cohorts and pricing challenges for specific pet sizes.
- DBT Data Models: Built event-centric and user data models to streamline metric definitions, enable custom Looker reporting, and support reverse ETL to platforms like Meta, Google Ads, and CRM.
- Jaimy by BelfiusHead of Marketing/GrowthBANQUE & ASSURANCESjanvier 2019 - décembre 2021 (2 ans et 12 mois)Brussels, Belgium• Built the growth strategy to hire tradesmen on the platform and connect them with homeowners (with digital campaigns). Grew the platform from 0 to a 7-digit revenue.• Designed and orchestrated the customer data stack to enable personalized customer experiences & workflows.
- UbeeqoHead of Acquisition & Marketing Product Ownerjanvier 2016 - janvier 2019 (3 ans)Brussels, BelgiumExecution at the Group level of: Structured B2C and B2B acquisition strategy across European markets (6 countries)• Managed the acquisition campaigns for each geo coordinating activities with design teams, internal digital experts and digital agencies; defined the media planning with a focus on high conversion channels; gained strong expertise on PPC and Paid Social channels.• Leveraged retargeting to drive customers down to activation (driving license uploaded and first booking events)• Advised local managers on their marketing plans and budget taking into account the digital competitive environment and seasonal demand• Optimised landing-page and website conversion rate; usage of A/B tests led to a 35% increase in homepage conversion rate• Coordinated and ran ASO/SEO audit in line with content strategy Established and maintained group Marketing KPIs allowing for data driven decision making• Created automated reports on user acquisition (including metrics such as CAC, cost of active users, LTV with splits per cohorts and channels, retention rates)• Planned digital budgeting across channels based on attribution reports Managed the tracking architecture both for Mobile and Web• Proposed and implemented Segment as a comprehensive tracking solution, leveraging integrations with third party tools; coordinated front and back-end developers' sprints; switched the attribution modelling from last-touch to multi touch• Contributed to the business and marketing data warehouse (BigQuery) Launched Ubeeqo's global and multilingual website• Directly managed a front-end developer to ensure maintenance and integrate new design and features
Alexandra Chow recommande Damien
One of his standout achievements was developing an LTV prediction model that integrates with our Google Ads and Meta campaigns, allowing us to better optimise our campaign ROAS% and focus on valuable prospects. This led to a significant uplift in margin from our digital marketing efforts.
Damien has a remarkable ability to manage complex data projects independently from start to finish. He ensured everything was well-documented, which has been essential for the long-term scalability of our systems.
What truly sets Damien apart is his ease in working with everyone—from management to the tech teams. His communication skills are exceptional, and he’s able to adapt complex topics for different audiences, which made collaboration smooth and productive. He made sure to integrate well with the team even as an external consultant which made him part of the team as would be a full time member.
All in all he is a hard and dedicated worker that truly makes a difference in a team. Damien, on behalf of the entire team, thank you for your dedication, vision, and professionalism. It’s been a real pleasure working with you, and we look forward to continuing our collaboration in the future!
- Msc in Management, Finance, EntrepreneurshipEM Lyon2014Msc in Management, Finance, Entrepreneurship
- Master of BusinessNagoya University Business Commerce2013Master of Business Administration (MBA), Corporate Finance
- Classes Préparatoires Commerce, ScientifiqueExternat Sainte Marie2009Classes Préparatoires Commerce, Scientifique
- Baccalauréat, ScientifiqueLycée Alphonse Daudet2007Baccalauréat, Scientifique
- Machine LearningLe wagon2023A 5 month ML/AI bootcamp