- Self-EmployedIndependent Consultantseptembre 2020 - Aujourd'hui (4 ans et 5 mois)Brussels, BelgiumI apply a simple approach, pragmatic and totally customised to you or the company need to help succeed in the market with your customers and consumers It does not matter if you are blue chip company trying to gain market share or small structure trying to scale. My own simple approach is to listen to your needs, your teams, customers and consumers. Share our mutual experience, the insights from our research, we combine our collective ideas, energy and most important our grey matter. We then engage the fresh & new ideas, new perspectives ,we identify what are the underlying subjects to tackled, and we design solutions that will start a new cycle of sustainable growth while respecting your constraints, your values and your goals. I accompany small & medium size companies, entrepreneurs and starts up on Ecommerce, UX/UI design, New Business Development, Customer Experience Design, new products, International Expansion, Sales Strategy, Interim Management and Leadership | Career Coaching
- LEVI STRAUSS & CO.Director B2Bdécembre 2016 - juin 2020 (3 ans et 6 mois)Brussels, Belgium- Developed an Ecommerce B2B strategy and its implementation digitalising the way to operate with 3000 customers. Achieved changing the way sales teams managed the customers, reduced by 90% customer service order management and grew business CAGR 5% to +250 Million- Successfully implemented marketing, trigger/transactional and promotional emails achieving above industry KPIs open rates +45% and conversion rate +20%- Cross function EMEA lead on technology strategy road map to support the company's sales growth in B2B Ecommerce/digitalisation. Secured & prioritized 3 year investment, through a continued agile development focused on user experience, personalization and customer satisfaction.- Provided the global vision for B2B UI/UX,- Project lead sales processes digitalisation (from physical showroom to full online digital sales), which enabled the company during Covid crisis to sell to customer remotely- Built and led a team of 4 direct reports- P&L Mangament, creative agency selection and management, digital marketing budget investment, establishing KPI reporting, selection of agency for product photo shooting, B2B S&OP lead, team coaching
- LEVI STRAUSS & CO.HEAD WHOLESALE E-COMMERCE LEVI'S® EUROPE, MIDDLE EAST & AFRICAoctobre 2011 - novembre 2016 (5 ans et 1 mois)Brussels, BelgiumLead, develop and implement the EMEA Strategy & Business growth objectives within the Wholesale E-commerce channel. Drive mid & long term Brand revenue growth, market share and commercial organizational structure.- Creation of commercial strategy to tackle online retailers (including Amazon/ Zalando/ASOS). Achievement, created a profitable business growing sales from 0 to $75 million- Defined organization structure of 6 direct reports to support this new business. Achieved offering the right product assortments for consumers shopping in these sites, drove a positive reduction in market promotional discounting and consequently improving the customer margins profitability to 2.3 from 2.0- Created commercial framework and trade term which contributed into long term relationship with PURE PLAYERS customers and achieved highest profitable margin growths in the company.- Sales target setting, built 3 year growth business plan with Zalando/Amazon/ Asos- Product assortment building, capsule & collaborations launch, A&P budget and investment, Digital Shop in Shop management, media plan, product photo shoot, creation & management content (assets & media) data base for customers to access.
- Post University, Marketing ManagementICHEC Business School2004Post University, Marketing Management
- Mangement training programLeading Edge2018Mangement training program
- CoachingLCA Academy2021
- IDEOU INSIGHTS FOR INNOVATIONIDEOU2019
- Self Leadership TrainningBrussels Formation2020