Marketing Consultant specialized in Digital & Growth Marketing
- Kaizen AgencyFreelanceCONSEIL & AUDITjuillet 2023 - Aujourd'hui (1 an et 7 mois)Kaizen agency is an agency that is focussed on creating value to its clients by leveraging its expertise in branding, campaign management, digital marketing and AI automation.Our objective is to boost growth of your company and help you save more time, so you can focus on your core business.We use the SOSTAC methodology (Situation analysis, Objectives, Strategy, Tactics, Action, Control) to create the right blend of strategy and action plan to reach your objectives and deliver results. Our approach involves constant testing of digital tactics to unlock the ones that works best and then leverage AI to bring the best ROI's.Projects:✎ Jan 2024 - Feb 2023: B2B Marketing Automation :- Creation of personae- Creation of lead scoring system- Set-up and implementation of automation allowing to scrap and enriched profiles of prospects based on companies and buyer intents (Phantombuster and Make)- Creation and implementation of icebreaker tailored to the prospects information and persona, leveraged with a multi-channel automation approach (Lemlist) leading to increased reach-out and sales meetings.✎ Jul 2023 - December 2023: Marketing consulting assignment for a Premium Burger chain involving :- Development & implementation of new brand strategy & identity (Brand platform, VBBP,Visual positioning, TOV, visual guidelines)- Development & implementation of comprehensive digital marketing strategies & tactics aiming to increase restaurants attendance via online booking- Set-up of tracking (Google tag Manager), analytics (Google Analytics 4) and reporting (Google Data Studio)- Set-up and emplemntation of SEO strategy (Semrush, Ahref)- Set-up of automation flow, leveraging AI, to get and answers clients comments/reviews automatically, with human validation before posting the answer resulting in 10h saved/months (Make / Integromat).
- Anheuser-Busch InBevHead of Brand Expansion - Europeaoût 2021 - mars 2023 (1 an et 8 mois)Louvain, VB, BelgiqueBoosting the power of our brand portfolio beyond the liquid, whilst delivering incremental topline by multiplying consumer touchpoints with innovative merchandising, services and experiences that reinforce brand purpose. Responsibilities:
- Leading the business and P&L ownership
- Managing a team of 4 direct reports
- Brand strategy management and expansion
- Set-up of operational agreements and strategic planning
- Anheuser-Busch InBevSenior Brand Manager Jupiler and DiekirchGRANDE DISTRIBUTIONjanvier 2019 - juillet 2021 (2 ans et 6 mois)Leuven, BelgiumResponsible for platform activations and ATL communication for Jupiler in Belgium. Experienced in creating brand strategy, above and below-the-line communication strategies and plans, leading to innovative, creative, and impactful campaigns, activations and innovation. Led awards winning campaigns resulting in penetration, volume, and brand equity increase.
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- 6 Weeks Growth Hacking Evening Course, Growth HackingGrowth Tribe Academy20186 Weeks Growth Hacking Evening Course, Growth Hacking
- Master's Degree, Marketing/Marketing Management, GeneralVlerick Business School2014Master's Degree, Marketing/Marketing Management, General
- Master of ScienceLouvain School of Management2013Master of Science in Business Engineering, Finance
- Master of Science in EngineeringLouvain School of Management2012Master of Science in Business Engineering, Marketing
- Bachelor's degree in Business Engineering, Finance, GeneralHEC-Ulg Ecole de gestion de l'université de Liège2011Bachelor's degree in Business Engineering, Finance, General
- Make Intermediate ExpertMake
- Email MarketingHubspot2018
- Inbound CertificationHubspot2018
- Google AnalyticsGoogle2016
- Google AdwordsGoogle2016