À propos de Aleksandr
I bridge the gap between marketing strategy and hard data. With over 8 years of experience managing B2B and B2C campaigns (including handling €100k-€500k+ budgets at Tele2) paired with a solid background in Data Science (Python, SQL, Power BI), I look at numbers strictly through the lens of business profitability.
Most analysts focus purely on metrics, while many marketers rely on intuition. I bring both worlds together. I don't just build clean dashboards - I deliver clear, actionable insights on where your business is losing budget and where you can scale efficiently.
How I Can Help Your Business
- Stop Budget Waste & Improve ROI: I audit your current campaigns to identify underperforming channels and friction points in your funnel, ensuring every euro spent works for you.
- Data-Driven Decision Making (A/B Testing): No more guessing. I design and analyze marketing experiments with proper statistical validity, allowing you to test small before committing large budgets.
- Real-Time Visibility: I build automated dashboards and KPI systems from scratch. You get clear, real-time insights into your performance without waiting for manual monthly reports.
- Customer Insights & Segmentation: I analyze CRM and behavioral data to segment your audience, map user journeys, and discover how to increase customer lifetime value (LTV).
Core Expertise & Tools
- Marketing Analytics: Funnel optimization, Cohort analysis, Customer segmentation, Trend forecasting.
- Data & Automation: SQL, Python, Advanced Excel.
- Data Visualization: Power BI, interactive dashboards.
- Project Management: A/B testing methodology, KPI framework development, vendor management.
Services & Availability
I am available for both structured, one-off projects (such as quick analytics audits or setting up a specific dashboard) and ongoing collaboration as an external marketing analyst.
Anglais
Capacité professionnelle limitée
Français
Notions
Russe
Bilingue ou natif
Accepte de travailler sur site
Paris (jusqu’à 50 km)
Expériences
- Tele2Marketing Analyst & Project ManagerTÉLÉCOMMUNICATIONSjanvier 2015 - novembre 2025 (10 ans et 10 mois)Key Achievements & Responsibilities:
- Data-Driven Campaign Management: Led full-cycle B2B and B2C marketing campaigns, shifting the approach from intuition to rigorous performance evaluation. Monitored and optimized budgets (€100k–€500k+), focus areas included reducing CPA, increasing Customer Lifetime Value (LTV), and maximizing overall ROI.
- Advanced Analytics & Automation: Developed and deployed automated KPI systems and interactive dashboards from scratch using Power BI and SAP ERP. Leveraged Python and SQL to process large datasets, run cohort analysis, and uncover hidden budget waste, eliminating manual monthly Excel reporting.
- A/B Testing & Optimization: Built a structured framework for hypothesis testing. Conducted statistical A/B tests on digital channels and customer journeys, ensuring new marketing ideas were validated on a small scale before deploying major budgets.
- Performance Audit: Continuously analyzed marketing funnels and customer behavior to identify friction points. Even a 1% optimization in targeted metrics translated into significant cost savings and revenue growth due to the telecom scale.
- Vendor & Stakeholder Management: Handled end-to-end vendor selection (tenders), contract negotiations, and timeline control, ensuring all data-driven marketing assets were delivered on time and strictly within budget.
Tools used: Python, SQL, Power BI, SAP ERP, Google Analytics, Advanced Excel. - PMCGCreative Director / Production Directorjanvier 2010 - janvier 2015 (5 ans)Launched B2B and B2C loyalty and incentive programs, including interactive digital platforms. Designed engagement mechanics and communication strategies for retail channels to boost sales activity. Oversaw contract negotiations, cost optimization, and vendor management. Created and supervised development of campaign creative concepts, copywriting, and visual design.
- Advertising Agencies / PrintingAccount & Production Managerjanvier 2002 - janvier 2010 (8 ans)Progressed from sales to project management, gaining hands-on experience across the advertising lifecycle. Developed deep expertise in print production, including prepress and supplier coordination. Delivered high-quality marketing projects on time and within budget, ensuring client satisfaction.
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Formations
- B.Sc. in Multi-Channel Telecommunications SystemsSt. Petersburg State University of Telecommunications2000B.Sc. in Multi-Channel Telecommunications Systems
- Certificate in Data AnalyticsSkillbox Online University2024Certificate in Data Analytics