Aline Brugmans

• main clients: EARTO (European Association of Research and Technology Organisations), Roche

• support of strategic and corporate communications as well as public relations

• roll-out and management of communication strategies, campaigns and events

• media relations: copywriting of press releases and statements, media outreach, managing of enquiries, monitoring and analysis

• content development and copywriting: newsletters, website copy, Q&A's, toolkits and mediakits, social media content (LinkedIn, X, Facebook, Instagram)

• reporting and insights: track and report media coverage and trends, analyze metrics to optimize strategies

• strategic counsel and execution of thought leadership, CEO and brand positioning

• crisis communications and reputation management: supervision of crisis communication, monitoring and reporting, development of reactive and proactive statements

• media and messaging trainings

• project management

• main clients: Boston Scientific, Novartis, GSK, Moderna, UPS

• account management of a portfolio of clients of up to 600k, specialized in pharma, MedTech and logistics in the EMEA region

• day to day management of corporate communications and PR of clients

• project management and coordination of large-scale awareness campaigns in the EMEA region, collaborating with teams all over Europe

• organization and coordination of various PR events such as press conferences or round tables

• strategic counsel and execution of thought leadership, CEO and brand positioning in media and social media

• crisis management: supervision of crisis communication, monitoring and reporting, analysis of (social) media trends and support/develop reactive and proactive statements

• development of (trade) media insights in the major markets of the EU region

• media and messaging trainings

• production of video materials and podcasts

• financial management of accounts and projects

• management of teams of up to 4 people and direct reports

• support the Communications Director in the roll-out of the overall communication strategy of the organization

• deliver a wide range of communication materials: daily newsletters, press releases, brochures, reporting of congresses and events, website editorials, social media posts, and other relevant information for the website

• organize events for pharma.be members, as well as external stakeholders, and coming up with reportages / post-event evaluations

• project management in communication support of the various task forces and working groups within the association

• daily monitoring of relevant written as well as audiovisual press releases, and extending that information to pharma.be members

• develop a journalists database and a media barometer

• analyze reports and studies to the advantage of the pharma.be community

• support the online and social media strategy of the pharma.be community