À propos de Anne-Sophie
Hallo!
Ik ben Anne-Sophie, een doelgerichte, energieke 'people leader' die zich richt op klanten. Als een vis in het water in complexe, flexibele en snelle omgevingen.
Als bedrijfsstrateeg en marketeer ben ik gespecialiseerd in markt- en merkontwikkeling, groeistrategieën, digitale en datagedreven marketing, productlancering & productinnovatie, communicatie strategieen/business dvelopment heb ik goed onoder de knie met oog voor P&L. Hierbij heb ik jarenlang ervaring met end-to-end verantwoordelijkheid met lokale, regionale en wereldwijde scope.
Ik vind het eveneens inspirerend om merken te voorzien van een doel (beter voor de mensen, beter voor de planeet).
Ik ben een creatieve kameleon die werkt voor startups tot multinationale bedrijven met diverse culturen en tijdzones. Als nieuwsgierige en leergierige denker ben ik in staat om een visie uit te stippelen en de reis daar naartoe in kaart te brengen. Ik heb een bewezen staat van dienst in het versnellen van groei. Mijn communicatiestijl is open, transparant en benaderbaar. Ik ben niet bang om de gebruikelijke aanpak te heroverwegen en ongebruikelijke, maar succesvolle benaderingen te vinden.
Hoe kan ik je van dienst zijn?
Neem contact met me op voor een verkennend gesprek!
Tot snel,
Anne-Sophie
Néerlandais
Bilingue ou natif
Anglais
Capacité professionnelle complète
Français
Capacité professionnelle complète
Allemand
Capacité professionnelle limitée
Accepte de travailler sur site
Arrondissement Gent (jusqu’à 50 km)
Expériences
- HaleonBrand mgt Benelux Haleon BNL OTC SystemicsSANTÉ & BIEN-ÊTREoctobre 2025 - Aujourd'hui (8 mois)Zaventem, BelgiqueAd interim marketing lead within Haleon’s OTC portfolio across the Benelux, focusing on systemic pain brands such as Excedrin, Advil, Panadol, and Voltaren K.Responsible for driving brand strategy, annual planning, and execution, with a strong focus on commercial impact in a competitive OTC environment. Led and supported end-to-end innovation and product launches, from strategic positioning to go-to-market execution.Worked closely with cross-functional teams (commercial, medical, regulatory, digital, and global stakeholders) to ensure compliant, high-impact delivery across markets.Key responsibilities:Brand strategy & annual brand planning (BNL)End-to-end campaign & activation executionInnovation pipeline & product launch managementGo-to-market strategy (pharmacy & retail)Stakeholder management (local, regional & global)Cross-functional leadership (sales, medical, regulatory, digital)Performance-driven execution with strong focus on ROI & market shareHands-on and strategic, with a strong ability to navigate complex, regulated environments while delivering impactful growth.
- HaleonBrand marketing Benelux AI Oral Health CareSANTÉ & BIEN-ÊTREmai 2024 - septembre 2025 (1 an et 4 mois)Zaventem, BelgiqueAd interim marketing lead within Haleon’s Oral Care portfolio across the Benelux, covering brands such as parodontax, Corega, and Sensodyne.Responsible for driving brand strategy, annual planning, and execution, with a strong focus on delivering business impact in a fast-paced FMCG environment. Led and supported end-to-end innovation launches, from strategy and positioning to go-to-market execution.Worked cross-functionally with commercial, medical, digital, and global teams to ensure strong alignment and high-quality delivery.Additionally contributed to the Expert (B2B) pillar, developing and executing go-to-market strategies and engagement plans towards healthcare professionals.Key responsibilities:Brand strategy & annual brand planning (BNL)End-to-end campaign & activation executionInnovation pipeline & product launch managementGo-to-market strategy (B2C & B2B)Stakeholder management (local, regional & global)Cross-functional leadership (sales, medical, digital)Performance-driven execution with strong focus on ROIHands-on and strategic, with a proven ability to translate business objectives into impactful marketing plans and results.
- Julie's HouseBusines & People mgtAGROALIMENTAIREjuin 2023 - septembre 2023 (3 mois)Gent, BelgiqueAd interim leadership role within Julie’s House, supporting the scaling of a fast-growing bakery & sweets business.Responsible for business operations and people management, leading a team of 50+ associates across locations. Focus on strengthening day-to-day operations, team structure, and performance in a high-volume retail environment.Played a key role in the company’s growth trajectory by recruiting and onboarding 15+ new team members, while ensuring continuity, engagement, and operational excellence.Key responsibilities:Team leadership & people management (50+ associates)Recruitment, onboarding & team scaling (15+ hires)Operational excellence across storesPerformance management & team developmentSupporting business growth and scalabilityCross-location coordination & process optimizationHands-on leadership role combining operational rigor with a strong people-first approach in a fast-paced retail context.
Recommandations
Soyez le premier à recommander Anne-Sophie
Contribuez à la réussite de ce freelance en partageant votre expérience de collaboration avec lui.
Ces profils de freelance correspondent également à vos critères
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Formations
- MBE - STRATEGYKatholieke Universiteit Leuven2009MBE - STRATEGY
- Master in business mgt & commercial sciencesEuropese Hogeschool Brussel2008Master in business mgt & commercial sciences
Certifications
- MBE - StrategyKULEUVEN2009
- Master in Commercial SciencesKULEUVEN2008