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Dorothee GalerneDG

Dorothee Galerne

Senior Field Marketing Manager

600 €/jour
Saint-Brieuc, FR
15 ans et +

Délai de réponse moyen : 1h

À propos de Dorothee

Passionate about creating marketing experiences that bring brands closer to their communities, I have built a 20-year career in the B2B IT and SaaS world, combining innovation, strategy, and people.
As a specialist in field marketing and digital marketing, I enjoy turning ideas into concrete actions, events into opportunities, and encounters into lasting relationships.
Curious, committed, and bilingual, I have evolved in demanding environments where collaboration between sales, pre-sales, product, and partners is key. My driving force: generating tangible, measurable, but above all shared value. Behind every campaign, every event, there is a collective story to be written and an experience to be brought to life.

What I bring

• Marketing leadership: design and management of integrated marketing plans (events, digital, content, alliances) in EMEA markets.
• Demand generation & ROI: consolidated pipelines up to €2 million
• Experience creation: Think Tanks, “Jeudis Umanis,” virtual summits, VIP workshops—formats that inspire, build loyalty, and convert.
• Collaborative and agile spirit: natural facilitator between sales, marketing ops, and partner teams, with a focus on co-creation and efficiency.
• Data culture, tools, and innovation: CRM (Salesforce, Hubspot, Eloqua), automation (Zapier, Make), CMS (Drupal, Wordpress), applied AI (AirOps, NotebookLM).

What inspires me

Art (painting class), world cuisine, travels (Namibia, Colombia, Lapland, South Africa, Sulawesia, ...) and feminist literature fuel my creativity and attention to detail and others.
I place great importance on inclusion and knowledge sharing—whether it's a marketing workshop or a team I'm helping to grow.
Organized, intuitive, and data-driven, I believe in marketing that is both rigorous and inspiring, where performance goes hand in hand with the pleasure of collaboration.
  • Français

    Bilingue ou natif

  • Anglais

    Bilingue ou natif

En télétravail uniquement
Travaille majoritairement à distance

Expériences

  • OPENTEXT (B2B EIM SOFTWARE)
    SENIOR FIELD MARKETING MANAGER
    EDITION DE LOGICIELS
    avril 2019 - Aujourd'hui (7 ans et 2 mois)
    Paris, France
    Launch of the "CEA Lab" Think Tank : design and facilitation of a program dedicated to Chief Enterprise Architects, generating 7 qualified leads and contributing to a pipeline of 2ME in 12 months. Average participation rate of 90%, with 25% of participants engaged in a post-event follow-up process.

    Management of the first OpenText Virtual Summit during Covid-19 : full coordination of studio recording and broadcasting, speakers management, reaching 185 participants and generating 30 qualified leads. Reduction in logistics costs of 25% compared to an equivalent physical event.
    Event Management Eloqua Trello Content marketing Lead generation
  • MOSKITOS (B2B SAAS
    MARKETING AND COMMUNICATION DIRECTOR
    AGENCE & SSII
    novembre 2016 - mars 2019 (2 ans et 4 mois)
    92300 Levallois-Perret, France
    Acquisition of IT Directors through "Culture & Food" VIP events : organization of 6 VIP events/year targeting IT Directors, with a participation rate of 75% and conversion rate of participants into leads of 22%. Direct contribution to a pipeline of 600 Ke/year and an ROI of 32:1.
    Event Management Budget Management Content marketing Customer Acquisition Gestion de projet
  • JEMS GROUP (DATA ISV)
    MARKETING & COMMUNICATION MANAGER
    AGENCE & SSII
    septembre 2015 - mars 2016 (6 mois)
    Neuilly-sur-Seine, France
    Responsible for strategic and operational Marketing & Communication planning : budget, organization, events, internal communication, PR...

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Formations

  • Master's Degree in Marketing Management
    ISEG Paris
    2003
    Master's Degree in Marketing Management
  • Forrester Mastering Customer Experience
    2021
    Forrester Mastering Customer Experience

Certifications

  • Generative AI & Prompt Engineering
    JEDHA
    2025
    Prompt Design Generative AI Generative AI Tools Prompt engineering

Compétences

Catégories