Irina Bedera

-Participated in the creation of strategic Trade Marketing plans for all EMEA region meeting the different needs of markets. Ensuring products allocations for all the region within given delivery dates. Forecast consolidation, creative briefs, agency monitoring, photoshoots for Marketing Campaigns. -Conceptualized and developed sets, product samples, gifts with purchase and skincare accessories. Oversaw the entire process from initial conception to entering stock. -Successfully designed cross-functional collaborations with multiple high-profile brands, enhancing brand visibility. -Analysis: Sell-in & Sell Out, Reporting on KCP: XMAS & Mother's Day, Budget monitoring, Launch Reports.

Trade Marketing Assistant -Collaborated with creative teams to organize and manage photoshoots, ensuring high-quality visuals. -Coordinated with regulatory affairs to verify that all products met necessary legal and safety requirements. -Crafted optimized web content and product descriptions, improving organic search performance and driving increased traffic to the company's digital platforms.