Jonathan Papeleu

Led the overall strategic and operational development of the region, with a focus on go-to-market strategies, pricing optimization, and commercial growth. Successfully formulated and executed market entry plans, aligned product positioning with customer needs, and drove revenue expansion through targeted commercial initiatives. Strengthened local partnerships, managed cross-functional teams, and ensured alignment with global corporate objectives to capture market opportunities and achieve sustainable growth.

As the Sales Manager for Belgium and Luxemburg at Maxxium Belux N.V., I oversaw a team of 11 (5 direct reports & 6 indirect) and managed the P&L for the region, ensuring the growth and profitability of our portfolio of premium spirits brands. Next to this, I act as the Key Account Manager for two of the largest Belgian retailers (Colruyt & Delhaize), where I build strong and long-term partnerships.

I served as an independent consultant, collaborating with numerous clients spanning the FMCG, hospitality, and services sectors. During my tenure, I achieved significant milestones, including the successful introduction of three new products. I was responsible for crafting comprehensive marketing and go-to-market strategies for these launches and overseeing their flawless execution.