Kelvine Shu

Lead the strategy, development, and Product Ownership of key digital customer solutions, managing cross-platform projects that significantly enhance customer experience. Redeveloped the U-Value Calculator from scratch, increasing usage by 30%. Fully revamped the CRA tool, boosting adoption by 25% across key markets. Rebuilt System Finder end-to-end, driving a 35% rise in engagement. Delivered a new Unified Loyalty Platform, raising installer participation by 40%. Standardised EMEA discovery and rollout processes, accelerating launches by 20%. Supported the global rollout of Knauf.com,

improving content consistency and customer journeys. Managed the digital demand portfolio, prioritising market needs to enhance UX and UI for all new developments.

Developed and executed strategic marketing

initiatives, driving audience engagement and

operational excellence.

Drove 30% revenue growth through targeted

digital campaigns.

Increased website traffic by 50% via SEO and

content strategies.

Managed a €2M budget, optimizing spend for

maximum ROI.

Led cross-functional teams to launch 5

successful product campaigns.

Boosted social media engagement by 70%

through innovative content.

Implemented data-driven strategies, improving

conversion rates by 25%.

Set digital marketing strategies using all necessary tools. Built substantial client relationships through social media interaction. Boosted client engagement by 40% through targeted social media campaigns. Increased website traffic by 60% using SEO and content marketing strategies. Achieved a 25% conversion rate through optimized landing pages. Managed PPC campaigns that reduced cost-per click by 20%. Utilized analytics to drive data-driven marketing decisions. Executed successful influencer partnerships, expanding reach by 50%. Trained clients on digital tools, improving their marketing skills.