Laëtitia Lancellotta

Hello, I’m Laëtitia! I'm a 𝘁𝗿𝗮𝗻𝘀𝗹𝗮𝘁𝗼𝗿 and the founder of L2 Consulting, a boutique strategy practice dedicated to helping 𝘀𝗺𝗮𝗹𝗹 𝗮𝗻𝗱 𝗺𝗲𝗱𝗶𝘂𝗺-𝘀𝗶𝘇𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝗲𝗻𝘁𝗲𝗿 𝗮𝗻𝗱 𝗴𝗿𝗼𝘄 𝗶𝗻 𝗙𝗿𝗲𝗻𝗰𝗵-𝘀𝗽𝗲𝗮𝗸𝗶𝗻𝗴 𝗺𝗮𝗿𝗸𝗲𝘁𝘀 (France, Québec, and beyond) through a blend of growth marketing, website optimization, and localisation.

I've successfully guided global leaders such as Walmart, Nestlé, P&G and ASSE through market expansion projects, as well as mid-market power houses (Well.ca, Produce Services Europe, Future Cities Canada...)

I regularly translate content for Deloitte, Amazon Web Services, Open North, CAMH, Evergreen Canada, the Government of Canada, Code for Canada and more.

🔑 𝗠𝗬 𝗘𝗫𝗣𝗘𝗥𝗧𝗜𝗦𝗘

With over a decade of international experience in North America & Europe, I apply a combination of strategic and operational skills to drive lasting loyalty and revenue:

✓ 𝘚𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘤 𝘊𝘰𝘯𝘴𝘶𝘭𝘵𝘪𝘯𝘨: Guiding high-level decisions for market entry & penetration.

✓ Localisation, 𝘛𝘳𝘢𝘯𝘴𝘭𝘢𝘵𝘪𝘰𝘯 & 𝘛𝘳𝘢𝘯𝘴𝘤𝘳𝘦𝘢𝘵𝘪𝘰𝘯: Adapting your brand voice and content so it feels native.

✓ 𝘎𝘳𝘰𝘸𝘵𝘩 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨, 𝘚𝘌𝘖, 𝘊𝘙𝘔 & 𝘈𝘶𝘵𝘰𝘮𝘢𝘵𝘪𝘰𝘯: Launching and optimizing campaigns that drive customer lifetime value.

🎯𝗛𝗢𝗪 𝗜 𝗪𝗢𝗥𝗞

1/ Understand your current situation

2/ Clarify your positioning and message

3/ Create or adapt the tools you need (website, content, CRM, etc.)

4/ Launch and promote your brand with the right channels

5/ Measure and improve so results keep growing

𝗪𝗛𝗔𝗧 𝗬𝗢𝗨 𝗪𝗜𝗟𝗟 𝗚𝗘𝗧 𝗙𝗥𝗢𝗠 𝗠𝗘

❌ No “magic hacks,” complicated funnels, or copy-paste tactics

✅ Clear thinking, honest advice, and solutions adapted to your business

✅ A partner who cares about accuracy, culture, and long-term growth

✅ A straightforward, respectful marketing experience

Reach out if you’re expanding or looking to grow in French-speaking markets!