À propos de Laurence
Hi! I’m Laurence Wilmet
I can help you to engage and increase satisfaction and loyalty of your two most valueable resources : your customers and your collaborators.
⚡ In my toolbox
An extensive experience as a leader in marketing, digital and customer experience within large companies (Wanadoo, Orange, Worldline), a passion for people and coaching, supported by a lot of energy, enthousiam and creative thinking.
⚡ Type of missions
Workshop facilitation, Management consulting and team coaching (adoption of new working methods to boost agility, customer-centricity and digital mindset).
⚡Domains
- Customer Insights & Discovery (Persona, Empathy Map, User Interviews, Focus group animation...)
- Customer experience design and improvement
- Customer Engagement and relationship management : Definition or improvement of lifecycle campaigns from acquisition to recommendation, Automated campaigns journeys, Guidance on tools and data to support strategy, Performance monitoring and recommendations for improvement
- Loyalty Strategy and loyaty programs
- Innovation : design sprint and design thinking
⚡ Tools & Methodologies
Business Model Canvas/Value Proposition Canvas - Design Sprint - Design Thinking.
⚡Certifications
Design Thinking, NCA Practionner from Institure of Neurocgnitivism, PSMI : Certified Scrum Master, Inbound Marketing, Google Paid Ads
Let's get in touch!
Français
Bilingue ou natif
Anglais
Capacité professionnelle complète
Néerlandais
Capacité professionnelle complète
Accepte de travailler sur site
Auderghem (jusqu’à 50 km), Namur (jusqu’à 50 km), Mons (jusqu’à 50 km), Liège (jusqu’à 50 km), Louvain (jusqu’à 50 km)
Expériences
- KINGCUSTOMEROwnerCONSEIL & AUDITnovembre 2020 - Aujourd'hui (5 ans et 7 mois)Brussels, Brussels Region, BelgiumWorkshops, Trainings & coaching to boost customer-centricity, support business growth and increase customer engagement and loyalty.www.king-c.beClients : ACTITO, Orange Maroc, Orange Money Maroc, Société Wallone du Crédit Social, ...
- StartLab.BrusselsBusiness Coach & Trainer / FreelanceCONSEIL & AUDITmars 2023 - mai 2025 (2 ans et 2 mois)Bruxelles, Belgique- Conducting workshops in both French and English to assist startups in gaining a deeper understanding of their customer needs. The goal is to help them formulate a robust value proposition that sets them apart in the market.- Used methods : customer interviews, Value Proposition Canvas, Business Model Canvas- About 100 startups coached
- Google Digital AtelierFreelance trainer & Coach / Digital MarketingCONSEIL & AUDITmai 2022 - Aujourd'hui (4 ans et 1 mois)Bruxelles, Belgique- Training in digital marketing : Strategy, SEO, SEA, Google Analytics, E-mailing, E-commerce, Social Media...- Coaching of start-ups to define and implement their digital marketing strategy
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Formations
- DSA MarketingCIFEM / Ichec Entreprise1998
- NCA PractitionerInstitute of NeuroCognitivism2020Neurocognitive and Behavioral Approach fundamentals to help - Identify sources of motivation and self-accomplishement - Cultivate adaptative intelligence to tackle complex, difficult situations without stress - Managing emotions (own and the ones of others) to enable a better communication and collaboration
Certifications
- Design Thinking : Building and Testing PrototypesHasso Plattner Institute / openHPI2019