À propos de Léa
💡 Over 3 years of experience in paid media, handling Google Ads, Microsoft Ads, Snapchat Ads, TikTok Ads, and Pinterest Ads, with expertise in campaign creation, configuration, and budget management.
📊 Skilled in using Google SA360, Google Ads Editor, and Microsoft Business Manager to manage and optimize campaigns, track performance with Google Looker Studio and Google Analytics, and conduct A/B testing for continuous improvement.
🤝 Coordinated with BU and market managers, Google, and Microsoft for product beta tests, while developing synergies with SEO and e-commerce teams to implement optimizations and stay ahead of media trends.
🌍 Studied and worked in multicultural cities such as Paris, Madrid, London, and Nice, adapting quickly to diverse environments.
📚 Proud alumnus of EDHEC Business School and ESCP Business School.
Français
Bilingue ou natif
Anglais
Capacité professionnelle complète
Italien
Capacité professionnelle limitée
Accepte de travailler sur site
Paris (jusqu’à 10 km)
Expériences
- Club MedSEA & Web-Analytics Executive - EAF MarketsVOYAGE & TOURISMEmai 2024 - Aujourd'hui (2 ans et 1 mois)Paris, France
- Management of SEA accounts for the UK, Ireland, Spain, Italy, Portugal, Turkey, Israel, Denmark, and Sweden markets.
- Creation, configuration, and management of paid search campaigns using Google SA360, Google Ads Editor, Google Ads, and Microsoft Business Manager.
- Budget management in alignment with the global marketing strategy.
- Monitoring, reporting, and analysis of campaign performance using Google Looker Studio and Google Analytics.
- Continuous optimization of campaign performance through A/B testing to enhance customer acquisition, conversion rates, and revenue growth.
- Leadership of projects such as Generative AI tests, PMax campaign deployments, and asset optimizations.
- Collaboration with SEO and e-commerce teams to implement cross-channel optimizations.
- Benchmarking of new features, tracking media trends, and analysis of competitive advertising strategies.
- Clinique des Champs ElyséesTraffic Acquisition & Paid Media Specialistjanvier 2024 - mai 2024 (4 mois)
- Parfums Christian DiorTraffic Acquisition Europe assistantjuillet 2023 - décembre 2023 (5 mois)Paris, France
- Management of global online paid media campaigns in 21 European markets (Google Ads, Meta Ads, TikTok Ads, Snapchat Ads, Pinterest Ads).
- Creation of guidelines (paid social, display, search) and media plans for media agencies.
- Development and optimization of media actions to drive customer acquisition, conversion, and revenue growth.
- Analysis and reporting of campaign performances & results to generate actionable insights and recommendations for the European markets (KPIs: Impressions, Clicks, CTR, Revenue, ROAS, etc.).
- Conducting effective A/B testing to assess campaign performance.
- Collaboration with various Parfums Christian Dior departments, including marketing, e-commerce, and CRM to align paid media campaigns with brand goals.
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Formations
- Master of ScienceESCP Business School2023Master of Science in Marketing & Digital Media - Master 2
- Master of Science in AdministrationEDHEC Business School2022Bachelor in Business Administration - Master 1
Certifications
- Google Ads CertificationGoogle2022
- Google Analytics CertificationGoogle2022