À propos de Léo
I am an experienced marketeer with developed analytical skills, insights driven and strong business acumen.
I like to describe myself as more of a generalist at the crossroad of digital, business and creativity.
Experience on the agency side (15 to 120 employees) or management consulting for global Fortune 500 clients to smaller projects with more flexibility as freelancer.
People person with strong communication and public speaking skills in four languages, fast learner and eternal curious.
Really.
___
Portfolio on request
Français
Bilingue ou natif
Anglais
Capacité professionnelle complète
Néerlandais
Capacité professionnelle complète
Espagnol
Capacité professionnelle limitée
Accepte de travailler sur site
Bruxelles (jusqu’à 30 km), Amsterdam (jusqu’à 20 km), Anvers (jusqu’à 10 km), Gand (jusqu’à 10 km), Liège (jusqu’à 10 km)
Expériences
- Insify B.V.
Sur Malt
User interview insify - Belgium expansionBANQUE & ASSURANCESjanvier 2026 - janvier 2026Bruxelles, BelgiqueFirst time being contacted through Malt for a user interview but this went smoothly from the first message to the interview and payment.I gave my experience and feedbacks as a Belgian freelancer for Insify's expansion into Belgium.A nice one-hour chat with the VP of Growth over topics ranging from competition, neo insurers, typical use cases and my two cents regarding their go-to-market. - Reno.energyMarketing Project ManagerBTP & CONSTRUCTIONmars 2025 - août 2025 (5 mois)Liège, BelgiqueWorking as a digital consultant for a fast-growing company active in construction, renovation and energy management.Areas of focus: PM & PO for the revamped website, content manager, digital performance for PPCMaternity cover.-Project management with internal & external stakeholders-Lead generation (via PPC & affiliate) - Monthly media budget, collaboration with performance agency-Referral via third party construction solutions-Website content management via Wordress & Elementor
- Roularta Media GroupDigital MarketeerPRESSE & MÉDIASseptembre 2024 - janvier 2025 (4 mois)Bruxelles, BelgiqueOnline lead generation & clients acquisition for two French-speaking magazines of Roularta Media Group: Le Vif & Trends-Tendances.
- Ad accounts, campaigns & setup optimizations - Meta & Google Ads accounts
- Media planning & buying - Meta, Google + Bing search ads, LinkedIn ads
- Journeys & dialogues creation via CDP (customer data platform) - Blueconic
- Content push campaign for Trends-Tendances — curation of +30 top performing articles used for demand generation via Meta ads and hyper segmentation
Avg CPA: 36,85€ per subscriptionAvg ROAS achieved: 368%
Avis
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Formations
- Master's degree, Advertising and Commercial CommunicationIHECSMaster's degree, Advertising and Commercial Communication
- Bachelor's degree, Major in AdvertisingIHECSBachelor's degree, Major in Advertising
Certifications
- Meta Certified Creative Strategy ProfessionalMeta2022
- Facebook Certified Media Buying ProfessionalMeta2021