Maïwenn M.

Joined ML6 during a major rebranding phase, supporting the implementation of the new brand identity across digital channels and leading website updates in HubSpot.

Over time, I expanded my role to event marketing and project management, contributing to the planning and execution of ML6’s flagship industry event as well as a series of AI-focused webinars and thought leadership initiatives.

Responsibilities included event strategy and coordination, webinar production, studio recording sessions, stakeholder management, playbook development, landing page creation, registration flows, email automation, attendee communications and post-event follow-up within HubSpot.

Working closely with AI experts, sales and marketing teams, I helped translate complex AI topics into engaging content and event experiences while ensuring smooth project delivery and audience engagement across the entire customer journey.

Skills:Event Marketing · Webinar Management · Project Management · Marketing Operations · HubSpot · Landing Pages · Email Automation · Content Marketing · Brand Marketing · Website Optimization · AI Industry Marketing

- Storytelling

- Brand Values, USP, UVP

- Guidance for Social Media

- Review of Content Strategy

- Review & Calls/follow-up

I worked with Salt and Pepper Agency as a freelance marketing & content consultant, primarily in the event industry — a fast-paced, ever-changing environment that significantly shaped my approach to work: quick thinking, adaptability, and clarity of message above all.

During this mission, I supported several clients on their brand storytelling, content creation, and social media presence, helping them bring more structure and intention to their communication — without losing their unique spark.

My role included:

→ Clarifying brand messages and tone of voice

→ Writing content for websites, social posts, presentations & brochures

→ Creating and planning content calendars for social media

→ Coordinating visual assets and working with designers

→ Bringing strategic input and creative ideas tailored to each project

I really enjoyed working across different event formats — from live shows to B2B fairs and hybrid experiences — and collaborating closely with teams to align content, timing and audience engagement.

This mission also confirmed something I deeply believe in: communication works best when it’s rooted in real-life dynamics — and when it’s co-created with the people who carry the project.