À propos de Maÿlis
- Impact Transformation: Designing brand purpose and sustainability strategies with measurable KPIs and manage their deployment across the organization.
- Impact Communication: Crafting Sustainability Comms & Product Comms strategies and content (PR, social media, internal comms) that respect greenwashing regulations while inspiring clients and partners - all media, online & offline.
- HR-Related Sustainability Initiatives: training programs, corporate volunteering initiatives, D&I policies.
- Copywriting: making complicated insights accessible to all, in French and in English (ex : Sustainability Impact Report Chloé).
- Partnership Management: Building and managing strategic partnerships, with experts and corporates.
- Fundraising Proposition Development: Crafting compelling propositions for fundraising efforts.
- Project Management (Ex: launching the Women Climate Collective for Fondation L'Oréal in 3 new countries, collaborating with The NY Times for an event at New York Climate Week)
- Sustainability Review: Keeping you informed on the latest sustainability trends.
- Event & Media Preparation: both nationally and internationally.
- LinkedIn Copywriting, that aligns with your sustainability vision.
Français
Bilingue ou natif
Anglais
Bilingue ou natif
Espagnol
Capacité professionnelle limitée
Néerlandais
Notions
Italien
Notions
Expériences
- L'OrealHead of Brand Causesavril 2024 - avril 2025 (1 an)
- Led the Brand Cause program at group level, supporting 23 L’Oréal brands in identifying and aligning with meaningful social and environmental causes that reflect their unique identities and values (at all stages: cause definition, definition deployment and impact measurement)
- Advised on the international deployment of brand-led initiatives, ensuring consistency, local relevance, and long-term social impact.
- Developed and implemented impact measurement frameworks to track progress and increase transparency and accountability across all brand initiatives.
- Collaborated cross-functionally with Sustainability Leaders, Communications, and Finance teams to drive integration of purpose into brand strategy and reporting.
- Contributed to the evolution of processes and tools to better assess, communicate, and scale brand purpose efforts globally.
- Fondation L'OréalProgram Lead - Gender & Climateavril 2024 - octobre 2024 (6 mois)
- Coordinated the Women Climate Collective, a program supporting emerging women leaders in climate action, and shaped its strategic roadmap for scale-up in 4 new geographies
- Worked closely with the Fondation L'Oréal Communications Team to co-organize a high-impact event during New York Climate Week, spotlighting gender and climate intersectionality on a global stage.
- Collaborated with Ipsos on a research project exploring the barriers, needs, and challenges faced by women engaged in climate action.
- Led the launch of the MOOC “Developing Skills for Women Leadership in Climate Action”, developed in partnership with UNITAR, C40 Cities, CARE, and the Columbia Climate School.
- PETIT BATEAUGlobal Head of Brandavril 2023 - Aujourd'hui (3 ans et 2 mois)Greater Accra, GhanaManaging a team of 8 (3 Marketing Project Managers, 3 Communication 360 Project Managers & 2 in-store retail Communication project managers) to drive the marketing & communications strategy of Petit Bateau globally
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Formations
- Circular EconomyUniversity of Exeter2022Circular Economy
- Communicating for Influence and Impact - Institute for Sustainability LeadershipUNIVERSITY of CAMBRIDGE2022Communicating for Influence and Impact - Institute for Sustainability Leadership
Certifications
- Circular EconomyExeter University2022