À propos de Michel
Strategic Functional Consultant & Business Process Engineer with 10+ years of experience bridging business needs and technical execution across Salesforce ecosystems and marketing automation platforms. Proven track record in analyzing and redesigning cross-functional workflows, defining scalable architectures, and implementing automation that reduces operational overhead. Adept at stakeholder communication, documentation, and continuous improvement, with a strong focus on delivering structured, data-driven solutions that optimize both customer experience and internal processes.
Néerlandais
Bilingue ou natif
Anglais
Capacité professionnelle complète
Accepte de travailler sur site
Ghent (jusqu’à 50 km)
Expériences
- IOLead DeveloperAGENCE & SSIIjanvier 2020 - janvier 2021 (1 an)Gent, Belgique
Objective:
Improve recruitment and selection criteria by aligning skill requirements with team needs and creating onboarding materials to support new hires.Responsibilities & Achievements:
- Conducted one-on-one interviews with developers to define key hard and soft skills relevant to their roles.
- Collaborated with managers to align recruitment requirements with current tools, technologies, and project expectations.
- Created structured documentation outlining role expectations per seniority level to support accurate job descriptions.
- Developed a comprehensive “starter kit” for new team members, including essential resources, documentation, and tools to accelerate onboarding.
Impact:- Improved clarity and consistency in job postings and candidate selection processes.
- Reduced onboarding time through clear, centralized starter documentation.
- Strengthened alignment between recruitment, team needs, and project goals.
Technologies:- Notion – for notes and documentation
- Confluence – for effective analysis documentation
- Confluence – for the team page with useful links and instructions
- Microsoft Word – for the starter kit documentation
- IOBusiness Analyst Consultant, Functional Analyst Consultant, Architect & Lead DeveloperAGENCE & SSIIjanvier 2020 - Aujourd'hui (6 ans et 5 mois)Gent, Belgique
Objective:
Enable third-party tools to trigger personalized, multilingual transactional emails via Salesforce Marketing Cloud, using a scalable middleware approach.Responsibilities & Achievements:
- Led cross-functional collaboration to define business requirements, technical constraints, and integration strategies for multi-tool compatibility.
- Designed a middleware solution that connected various third-party tools with SFMC, managing access, authentication, and payload structure per tool and environment.
- Developed a modular architecture to support flexible language handling, personalized messaging, and dynamic email triggering based on real-time interactions.
- Defined a structured data model for capturing translated content and personalization values, with efficient storage in Marketing Cloud data tables.
- Implemented a custom landing page and form to manage and update multilingual content, directly feeding translation data tables.
- Authored documentation and managed Jira for development sprints, stakeholder alignment, and test case validation.
Impact:- Delivered a reusable middleware layer that streamlined onboarding of third-party platforms for real-time communication use cases.
- Enabled fully localized, personalized email communication triggered by external systems.
- Empowered marketing teams with an efficient translation management interface to support regional needs at scale.
Technologies:- Salesforce Marketing Cloud
- OKTA
- Salesforce Health Cloud
- OneTrust
- ContentStack
- Notion – for notes and documentation
- Jira – for ticket management
- Miro – for creating diagrams
- Confluence – for effective analysis documentation
- Visual Studio Code – for programming
- Postman – for API testing
- IOBusiness Analyst Consultant, Functional Analyst Consultant, Architect & Lead DeveloperAGENCE & SSIIjanvier 2020 - Aujourd'hui (6 ans et 5 mois)Gent, Belgique
Objective:
Streamline and automate email communications and the processing of third-party form submissions into Salesforce Sales Cloud, enhancing data integrity and reducing manual handling.Responsibilities & Achievements:
- Acted as the strategic liaison between business stakeholders and technical execution, translating business goals into scalable Salesforce solutions.
- Conducted end-to-end business and functional analysis to define clear use cases, data flows, requirements, and success criteria.
- Designed a robust integration architecture leveraging Salesforce APIs and automation rules, ensuring seamless data ingestion and validation from third-party forms.
- Implemented dynamic form logic to adapt field visibility and behavior based on record type, validation states, and URL parameters.
- Coordinated project timelines, testing protocols, and deployment planning while managing Jira for sprint and stakeholder alignment.
- Delivered a fully automated 360° data loop: from user input to CRM ingestion, CRM-driven email responses, and initiation of downstream processes.
Impact:- Reduced manual intervention and increased data accuracy.
- Enabled real-time lead capture and routing within Salesforce.
- Enhanced user experience with context-aware form behavior.
- Strengthened alignment between business objectives and CRM functionality.
Technologies:- Salesforce Marketing Cloud
- Salesforce Sales Cloud
- FormAssembly
- ContentStack
- AddEvent
- Notion – for notes and documentation
- Jira – for ticket management
- Miro/FigJam – for creating diagrams
- Confluence – for effective analysis documentation
- Visual Studio Code – for programming
- Apollo GraphQL – for GraphQL data mapping/testing
- Mail-test.xena – for email testing
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Formations
- Applicatie OntwikkelaarScalda2017The Developer determines the information requirement, provides a design for the application and draws up an action plan. He establishes a development environment and creates a data set. He also realizes and tests applications. The Developer draws up an implementation plan and then presents it. He also draws up an acceptance test and then carries it out. He evaluates an implementation, maintains the application and manages the content. All applications are documented and archived by him.
Certifications
- Salesforce Certified Marketing Cloud DeveloperSalesforce2024
- Salesforce Certified Marketing Cloud AdministratorSalesforce2024