Nicolas Boogaerts

Team Management and e-commerce leadership

Led 3 FTE E-commerce team (SEA, SEO, Analytics, E-commerce) and acted as E-commerce lead for both B2C and B2B for power and gas products.

Implemented a full strategy for B2B leading to big increase in terms of sales

Developped the vision for the Analytics stack to enhance full-funnel tracking and insights (contentsquare implementation, GBQ, MMM, Dashboarding, etc.)

Managed a big digital marketing budget to drive performance and profitability

Optimized the conversion funnel, increasing the conversion rate

Implemented a CRO program, overseeing stakeholder and agency management, leading to measurable improvement

Supervised and coordinated a network of agencies to ensure seamless campaign briefing, execution, and reporting

Report results of campaigns and sales figures to codir

Project Management and Digital Strategy

Led various projects for Mid-size client in Wallonia

Managed website creation from brief to go-live, including client coordination, developpers team management, and designers briefing.

Built the agency's Digital Marketing offering from scratch, defining processes and services to align with client needs and business goals

Launched and optimized 10+ digital marketing campaigns with budgets range from €10K to €100K per year

Restructured the analytics offering to ensure all clients benefited from professional tracking integrated with their websites.

Led various e-commerce and digital marketing projects for clients such as

Implemented HubSpot for Ortis, driving lead generation growth through marketing automation, voucher usage, and Social Ads campaigns

Successfully revamped the Janssens (Johnson&Johnson) website, managing content integration in Drupal during the COVID period

Launched Corsendonk Hotels first digital marketing campaigns, providing performance reports and training the internal team, resulting in increased bookings across all hotels

Managed a team of 10 digital marketing consultants, overseeing project execution and training

E-commerce lead for TotalEnergies, handling campaign oversight and big budget management, leading to a successful collaboration that resulted in a direct hire by the client.