Valérie Maus De Rolley

My name is Valérie and, being passionate about digital communications and social media, I studied Marketing and Communications at ICHEC Brussels Management School and obtained my degree in 2010.

Since then I gained more than 8 years' working experience in communications. This included:

- Internal and external communications;

- Digital and print materials;

- Organic and paid content (EU-wide campaigns);

- For private and European public sectors (European Commission, European Parliament).

My professional background allowed me to gain valuable experience in a wide range of tasks:

- Design of communication plans, editorial calendars and strategies: definition of goals, messaging, audiences, KPIs...

- Implementation of various projects: planning, organisation and coordination with various

stakeholders/suppliers;

- Content creation: copywriting (articles, social media posts, press releases...), storytelling, creation of visuals, videos, presentations, publications...

- Management of various digital platforms: social media, websites, intranets, blogs, newsletters...

- Follow-up and analysis of campaigns, presentation of results to board members/ad-hoc working groups and continuous optimization;

- Media relations: writing of press releases and briefings, media monitoring;

- Support in the organisation of events: press conferences, anniversaries, webinars, workshops and internal trainings, etc.

These experiences allowed me to master the following tools and programmes:

- Microsoft Suite: Word, Excel, Powerpoint;

- Adobe Creative Suite: After Effects, Photoshop, Indesign, Illustrator, Premiere;

- Mailchimp (creation of newsletters), WordPress (CMS), Brandwatch (social media

listening tool), Canva, Sharepoint...

I also gained certifications in the following fields:

- Content Marketing and Social Media Management;

- Google Analytics;

- Google Ads;

- Search Engine Optimization;

- AI for Marketers;

- HTML and CSS.