À propos de Violeta
Hello, it's Violeta!
I am a bi-lingual SEO consultant and trainer with over 19 years across marketing and IT.
I have experience in pharma, ecommerce, and technically complex environments.
I design scalable SEO frameworks, integrate LLM and AI driven workflows, and deliver hands-on SEO training for in-house teams, including guidance on their preferred SEO tools.
I also build clear, reusable repositories such as playbooks, templates, and SOPs to support consistent execution.
Whether you need an SEO strategy with up to date best practices, or an SEO partner becoming an extension of your team, I can help you grow qualified organic traffic while helping your team to work smarter.
Italien
Capacité professionnelle complète
Espagnol
Bilingue ou natif
Néerlandais
Notions
Catalan
Bilingue ou natif
Anglais
Capacité professionnelle complète
En télétravail uniquement
Travaille majoritairement à distance
Expériences
- HermadiSLSEO consultantmai 2025 - Aujourd'hui (1 an et 1 mois)
- Provide full service SEO and local SEO management for a premium tools e commerce retailer, taking ownership of organic growth strategy following a full platform migration from PrestaShop to WordPress
- Recover and grow organic performance post migration by stabilizing rankings, restoring visibility, and implementing a phased optimization plan focused on Festool product pages, E E A T content, and internal navigation improvements
- Optimize key category, product, and brand pages through enhanced metadata, refined headings, improved copy, corrected schema markup, and strategic internal linking, driving significant increases in impressions, clicks, and ranking positions
- Strengthen local visibility by optimizing the Google Business Profile through improved descriptions, category refinement, review strategy, and local landing pages aligned with entity signals
- Build custom reporting dashboards in GA4 and Looker to track performance, keyword evolution, local interactions, rich result visibility, and post migration trends
- Key achievement achieved a smooth recovery after the domain and technology migration and delivered strong growth with URL clicks rising by more than 100 percent and impressions increasing by more than 250 percent across the following six months
- Key achievement expanded Festool visibility significantly, ranking for more than 800 entirely new queries and securing substantial gains on high intent product searches
- Key achievement improved local discovery with year over year Google Business Profile interactions increasing by more than 40 percent and website clicks rising by more than 75 percent
- J&J Innovative Medicines EMEAEMEA SEO Manager (contract)INDUSTRIE PHARMACEUTIQUEmars 2024 - Aujourd'hui (2 ans et 3 mois)Beerse, Belgique
- Develop annual SEO roadmaps across covering technical and non technical initiatives, prioritizing items for sprints and conducting user acceptance and regression testing to validate delivery
- Lead SEO strategy for a full brand rebranding and site migration, supporting cross functional teams to preserve organic rankings and ensure correct redirects, tracking, and technical parity
- Implement GEO focused and LLM assisted SEO strategies to localize experiences, scale high quality content production, and improve relevance across priority markets
- Deliver AI focused SEO trainings covering LLM use cases, SEO frameworks, content quality, and risk management, enabling teams to escale their SEO to AI platforms
- Gather and translate business SEO requirements into clear, actionable specifications for product owners and development teams, ensuring alignment between commercial goals and technical implementation
- Deliver taiolres SEO trainings for web platform managers and brand managers, enabling them to confidently apply on page and content SEO best practices in their markets
- Partner with product owners and developers to implement advanced back end SEO enhancements at global scale, improving site speed, crawlability, indexation, and overall search visibility
- Design and execute country specific SEO strategies that leverage funnel based landing pages, targeting all stages of the user journey from TOFU discovery to BOFU conversion with a focus on HCP acquisition and engagement
- Monitor and analyze SEO performance metrics on an ongoing basis, identifying risks early and executing mitigation plans that protect rankings and sustain organic growth
- Key achievement ensured a smooth site migration (150+ domains) with minimal organic traffic impact through pre launch validation, and post launch monitoring
- Key achievement increased organic reach of HCPs by 300 percent through funnel based journeys, targeted content, and continuous optimization
- FESTOOLSEO Manageraoût 2024 - Aujourd'hui (1 an et 10 mois)
- Provide ongoing strategic SEO support to a global manufacturer, aligning organic visibility with brand goals, market maturity, and the presence or absence of local web shops
- Develop and execute SEO strategies both for the brand’s own digital properties and for selected e commerce distributors in key markets, ensuring consistent positioning and demand capture across the ecosystem
- Deliver tailored SEO training programs for distributor marketing and e commerce teams, enabling them to optimize category pages, product detail pages, and landing pages to brand and performance standards
- Develop and update content for the brand’s preferred tools and solutions, focusing on relevance, search intent, and value for professional and end user audiences
- Implement interlinking strategies that strengthen site architecture between product, category, and knowledge content, supporting better crawl paths and improved rankings
- Create and optimize new landing pages while enhancing existing ones to target high priority generic and branded keywords, improving both traffic and conversion intent
- Optimize page structures, category trees, and filters to improve crawlability, indexing, and user navigation, with a particular focus on complex e commerce and catalog setups
- Key achievement positioned highly competitive generic keywords above major industry competitors through a combination of technical optimization, strategic content, and authority signals
- Key achievement: achieved a 200% increase in traffic for targeted categories by combining content optimization, landing page development, and data driven internal linking
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Formations
- Master SEOEuropean University Miguel de Cervantes (UEMC) & BIG SEO Academy2024Master SEO
- Master technical SEOAsdrubal AcademyMaster technical SEO & Programming for SEO