À propos de Yuriko
I have over ten years' of experience in digital marketing, including developing comprehensive strategies for digital marketing such as social media, search, programmatic advertising, and influencer marketing.
My skills also include identifying new tactics for customer acquisition, driving awareness and conversion, and providing data-driven insights to maximize performance. I also excel at managing marketing spend across all channels, developing digital content strategies, and using the latest technologies and optimization techniques to drive innovation.
I have experience in website traffic analysis, creative and content analysis, as well as managing website pixels and social media accounts.
Overall, I am confident in my ability to create effective digital marketing plans that help businesses grow and succeed.
Japonais
Bilingue ou natif
Anglais
Capacité professionnelle complète
Accepte de travailler sur site
Amsterdam (jusqu’à 50 km)
Expériences
- Yuriko YoshidaDigital Marketing SpecialistAGENCE & SSIIjuillet 2021 - Aujourd'hui (4 ans et 11 mois)Amsterdam, Pays-BasProject-based consultancy and strategy development and expand the business through digital marketing for various international clients.Highlight the skills I offer to the company:- Develop an overall digital marketing strategy- Management and development of every paid social ad, PPC, SEM, DSP and organic submissionSEM: Google, Yahoo, Amazon, BingAdDSP: The Trade Desk, Amazon, Display & Video 360 Google, Criteo, MicroAd, LogicadSNS Organic/Paid: Facebook/Instagram, Twitter, Linkedin, LINE, TikTok, YouTube- Manage and develop an influencer marketing- Identify new tactics for customer acquisition strategy, revenue growth and retention- Increase customer awareness and conversions, ROAS- Test, analyse and optimise campaigns, providing data-driven insights to maximise performance- Manage marketing spend, including strategy, planning and execution of marketing activities across each channel- Digital content strategy and planning- Adjust marketing channel bidding strategies and targeting, technical execution- Drive innovation using the latest technologies, analytics and optimisation processes- Share progress and final reports- Website traffic analysis with focusing on media transition users- Creative and content analysis- Website pixel management (Google tag management)- Social media management- Influencer marketingng- Copywriting, localisation- Translation- Coaching marketing to the client's internal team- Market research
- Yuriko YoshidaDigital MarketerAGENCE & SSIIjuin 2019 - juillet 2021 (2 ans et 1 mois)Berlin, AllemagneProject-based consultancy and strategy development for various international clients Highlight the skills I offer to the company:-Managing and development of each paid social ad, PPC, DSP and organic post-Test, analyse and optimize campaigns, deliver data-driven insights in order to maximize performance-Manage marketing spend including strategy, planning and execution of marketing activities each channel-Adjust marketing channels bidding strategies and technical implementations-Innovation-driven improvement leveraging the latest technologies, analytics and optimisation processes-Share progress and final reports-Analysis of your website traffic, with a focus on users who transitioned from media-Copywriting-translation The clients: International luxury fashion brand, International jewellery company, International CAD system company, Refurbished tech product
- IPG MediabrandsDigital Strategy Planner: RepriseAGENCE & SSIIseptembre 2018 - mai 2019 (8 mois)Yoyogi-sanyacho,Tokyo, Japon- Develop an overall digital marketing strategy- Management and development of every paid social ad, PPC, SEM, DSP and organic submissionSEM: Google, Yahoo, Amazon, BingAdDSP: The Trade Desk, Amazon, Display & Video 360 Google, Criteo, MicroAd, LogicadSNS Organic/Paid: Facebook/Instagram, Twitter, Linkedin, LINE, TikTok, YouTube- Manage and develop an influencer marketing- Adjust marketing channel bidding strategies and targeting, technical execution- Drive innovation using the latest technologies, analytics and optimisation processes- Share progress and final reports- Website traffic analysis with focusing on media transition users- Creative and content analysis- Customised marketing and PR strategy based on the client's needs. Design and launch several marketing strategy campaigns.- Influencer markeing- Led the winning pitch resulting in revenue of 420K € for IPG.- Grew Instagram following from 8K to 20K by engaging with the community, and building a strong industry network.
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Formations
- Bachelor of ScienceKokugakuin University2012Bachelor of Law, Law