Alexandra Nita

- Project Management for an Open Source Tool

- Change Management

- Trainings

- Communication Strategy

Activities and responsibilities:

• Developed and executed a comprehensive up-sell campaign workflow for an MXDR solution compliant with NIS2, targeting existing customers.

• Crafted compelling content and designed the entire campaign landing page, including briefing designers on visual and brand guidelines.

• Defined key benefits, messaging, and positioning strategies to resonate with the target audience.

• Built an in-dash messaging workflow using Product Fruits and created a detailed mindmap outlining the entire

campaign automation process.

• Implemented the automated workflow in Pardot and Salesforce for seamless campaign management.

• Designed and distributed engaging newsletters to drive customer interest and conversions.

• Developed a video script for a product demo of the APP FENCING solution, enhancing product understanding.

• Authored comprehensive release notes to keep all stakeholders informed about updates and improvements

At Full Circle Labs, our mission is clear: to help businesses unlock their full potential through expert consulting and hands-on strategic guidance. Founded by a team of industry veterans, we understand that companies don’t just need advice, they need experienced consultants who can drive meaningful change and deliver real impact.

In a world where generic solutions fall short, we provide tailored expertise to help you navigate complex challenges in product strategy, technology, marketing, and design. Many businesses struggle with slow decision-making, stretched resources, and misaligned strategies but we step in to provide clarity, efficiency, and a roadmap to success.

We go beyond traditional consulting by embedding ourselves in your business, working alongside your teams to execute high-impact initiatives across product development, design, marketing strategy, QA, and more. Whether you need to refine your go-to-market approach, optimize your product roadmap, or enhance your brand presence, our consultants bring the insight and execution power to make it happen.

At Full Circle Labs, we don’t just advise, we partner with you to drive measurable results.

Let’s build smart businesses together!