Ana Gonzalez

Led the full rebranding of a 25-year-old tourism and sports company, defining a new brand platform (positioning, values, tone of voice) and developing a cohesive visual identity. Oversaw the full website redesign, aligning UX with brand strategy and enhancing overall usability. Developed and executed content strategies across web and social platforms, increasing organic reach by 170% per quarter.

Managed and coordinated a small creative team (community manager + photographer), leading content production from ideation to publishing. Designed all brand and communication materials (digital and print), ensuring consistency across all customer touchpoints. Produced multi-format content (video, editorial, visual) for campaigns, events, and day-to-day storytelling. Boosted brand visibility through on-site events and local partnerships.

Created and implemented the studio’s digital and social media strategy, aligned with its visual and conceptual identity. Managed content calendars, planned and published posts to build a curated and coherent online presence. Produced bilingual press releases (Spanish/English), securing press coverage in architecture and design media.

Launched targeted marketing initiatives to increase visibility and attract new client leads. Executed brand campaigns across Latin America, both digitally and offline, to strengthen regional positioning and engagement. Coordinated multidisciplinary teams (designers, writers, content producers, agencies) to deliver impactful assets across platforms. Led influencer activations, social campaigns, and competitor analysis to optimise brand performance. Oversaw budgets and reporting with a focus on efficient, data-driven marketing.

. Developed and implemented the studio’s digital and social media strategy, aligned with its aesthetic and brand vision.

. Designed and managed multi-platform content calendars, planning and publishing posts to build a consistent and curated brand presence.

. Produced bilingual press releases (Spanish/English), securing media coverage in architecture and design publications.

. Launched targeted marketing initiatives to grow digital visibility and attract new client leads.

. Executed brand positioning initiatives and integrated campaigns across Latin America (digital & offline), strengthening regional visibility and engagement.

. Coordinated a multidisciplinary creative team (designers, copywriters, content producers and agencies) to deliver high-impact marketing assets across formats and platforms.

. Developed and implemented social media strategies, influencer activations, and content campaigns to grow audience reach and brand relevance.

. Conducted ongoing analysis of brand performance and competitors, translating insights into actionable strategy optimisations.

. Oversaw marketing budgets and reporting, ensuring data-driven decision-making and efficient resource allocation.