À propos de Andrea
FR - En bref
J’accompagne des startups et scale-ups B2B à automatiser leur Go-To-Market avec de l’IA appliquée, de l’automatisation et HubSpot. Mon terrain de jeu: lead management, scoring, routage, reporting revenu, productivité Sales & CS sur des stacks comme HubSpot, Make, n8n, OpenAI,...
EN
I help B2B GTM teams use AI, HubSpot and low/no-code automation to close more pipeline with less manual work.
Typical clients are B2B SaaS and e-commerce startups or scaleups that feel their CRM, spreadsheets and tools are not keeping up with growth.
AI assistants for Sales & CS (prospecting, email drafting, follow-up, Q&A on CRM and deal docs)
Lead enrichment & scoring using AI + external data so reps focus on the right accounts
Automated GTM workflows in HubSpot, Make and n8n to remove repetitive tasks
Revenue reporting & forecasting that GTM teams actually use
In the last 10+ years, I have:
- Built and run the RevOps function at Sortlist (from 6 to 140 people, €0 to €7M+ revenue)
- Owned the customer-facing stack (HubSpot, Intercom, billing, e-signature, pricing tools, etc.) and automated key GTM processes
- Helped startups like Epsor, Merchery, Simplycure, Dietplus scale their GTM with AI, automation and no-code systems
I usually work directly with Founders, CROs, Heads of Sales/Marketing/CS and RevOps leaders on:
- RevOps & GTM strategy
- HubSpot architecture & clean-up
- AI & automation projects for GTM productivity
- Process design, documentation and team enablement
Stack & skills: HubSpot, Intercom, Make, n8n, Zapier, OpenAI, B2B sales processes, GTM design, lead management, pipeline governance, data-driven decision making, OpenAI, AI agents / Assistants, RAG, Prompt engineering, Automatisation des workflows
If you want to explore how AI and automation could clean up your GTM and free up your teams, let's connects
Skills: Forward Deployed Engineer, GenAI, FDE, API Integration, Python, Backend Development, LLM Orchestration
Français
Bilingue ou natif
Anglais
Bilingue ou natif
Italien
Bilingue ou natif
Espagnol
Capacité professionnelle limitée
Accepte de travailler sur site
Bruxelles (jusqu’à 50 km)
Expériences
- MaltGuest Speaker: AI in GTMAGENCE & SSIIjuin 2026 - juin 2026Invited speaker at Malt's AI Afterwork in Brussels, 'Engineering the Squad of One'. A 15-minute talk on applying AI across the go-to-market motion. Showed how solo operators and small teams automate tasks, not roles, to deliver like a bigger team, and demoed self-built tools for meeting prep, pipeline forecasting, and account monitoring. Core message: replace the task, not the team.
- student.beFractional RevOps & AIRESSOURCES HUMAINESjanvier 2026 - juin 2026 (5 mois)Built and shipped AI tooling for a Gen-Z recruitment marketplace: an AI meeting-prep assistant, a sales forecast built on Leexi call data, and pipeline monitoring to surface at-risk deals. The throughline: automate repetitive GTM tasks so the team spends more time selling.
- MercheryFractional RevOps - Sales Ops RevampE-COMMERCEavril 2024 - Aujourd'hui (2 ans et 4 mois)Bruxelles, BelgiqueFull sales ops revamp for a 25-person e-commerce brand. Rebuilt the HubSpot CRM and fixed the pipeline, then set up lead routing, scoring and qualification with automated enrichment (Clay, Zapier). Result: automated lead routing and scoring, and pipeline visibility from 0 to 100%.
Recommandations
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Formations
- Master's Degree, Business Engineering, Advanced Management, Special Emphasis in Entrepreneurship and InnovationSOLVAY Business School2014Master's Degree, Business Engineering, Advanced Management, Special Emphasis in Entrepreneurship and Innovation
- Bachelor of EngineeringSolvay Brussels School2011Bachelor's Degree, Business Engineering