Andrea Balducci

J’accompagne des startups et scale-ups B2B à automatiser leur Go-To-Market avec de l’IA appliquée, de l’automatisation et HubSpot. Mon terrain de jeu: lead management, scoring, routage, reporting revenu, productivité Sales & CS sur des stacks comme HubSpot, Make, n8n, OpenAI,...

I help B2B GTM teams use AI, HubSpot and low/no-code automation to close more pipeline with less manual work.

Typical clients are B2B SaaS and e-commerce startups or scaleups that feel their CRM, spreadsheets and tools are not keeping up with growth.

Concretely, I design and implement:

AI assistants for Sales & CS (prospecting, email drafting, follow-up, Q&A on CRM and deal docs)

Lead enrichment & scoring using AI + external data so reps focus on the right accounts

Automated GTM workflows in HubSpot, Make and n8n to remove repetitive tasks

Revenue reporting & forecasting that GTM teams actually use

- Built and run the RevOps function at Sortlist (from 6 to 140 people, €0 to €7M+ revenue)

- Owned the customer-facing stack (HubSpot, Intercom, billing, e-signature, pricing tools, etc.) and automated key GTM processes

- Helped startups like Epsor, Merchery, Simplycure, Dietplus scale their GTM with AI, automation and no-code systems

I usually work directly with Founders, CROs, Heads of Sales/Marketing/CS and RevOps leaders on:

- RevOps & GTM strategy

- HubSpot architecture & clean-up

- AI & automation projects for GTM productivity

- Process design, documentation and team enablement

Stack & skills: HubSpot, Intercom, Make, n8n, Zapier, OpenAI, B2B sales processes, GTM design, lead management, pipeline governance, data-driven decision making, OpenAI, AI agents / Assistants, RAG, Prompt engineering, Automatisation des workflows

If you want to explore how AI and automation could clean up your GTM and free up your teams, I am happy to start with a quick diagnostic of your current stack and processes.