Description

🎯 What I do:

I accelerate the growth of SMEs and scale-ups through a direct, structured and results-oriented approach. My role: transform, sell, internationalise.

🛠️ My profile:

- 25 years' commercial and entrepreneurial experience in B2B

- 3 companies developed in SaaS, leisure and innovation

- Solid network in the retail, mobility, finance, entertainment and restaurant sectors

🚀 For whom:

- Managers looking for a right-hand man to scale up quickly.

- Investment funds (private equity, family offices) looking for an operational CRO/CEO.

- Companies undergoing change or looking to relaunch

🚀 Why work with me

◉ Experience in creating and developing companies in innovative fields

→ 20 years of entrepreneurial experience in companies (services and solutions with SaaS)

→ 25 years of sales experience in BtoB and business development.

→ Experience in team management and in growing organizations.

→ Experience various domains : Leisure, Entertainment, IT services, SaaS

◉ Because I understand your issues, having experienced them myself.

→ Dual experience as CEO & Sales Director

→ Experience in developing start-ups and SMEs

→ Experience in sales relations (key accounts, SMEs, multi sectors)

→ Experience in selling products and services in France and internationally

→ Experience in developing start-ups and SMEs

◉ Because I get involved so that you get results.

→ Development of an interactive and immersive games company (1,200 solutions, 30 countries, 150% growth in Annual Recurring Revenue)

→ Creation and development of a company in Belgium and France from €0 to €15M

→ Development and management of the first client of a services company (10% of sales - €18M sales)

🛠️ My power skills :

- Entrepreneurial spirit & Commitment

- Leadership & Communication

- Teamwork & Management

- Adaptability, curiosity

- Initiative, perseverance

- Good interpersonal skills & international culture

- Pragmatism and realism

Domaines d’expertise

Langues

Français
Bilingue ou natif
Anglais
Capacité professionnelle complète
Espagnol
Notions

Préférences en matière de lieu de travail

Accepte de travailler sur site

Bruxelles (jusqu’à 50 km), Anvers (jusqu’à 50 km), Gand (jusqu’à 50 km), Namur (jusqu’à 50 km)

Kylii - Immersive and Interactive Games for Physical Venues (Hardware, SaaS, Services)
CEO & Sales Director
EDITION DE LOGICIELS
septembre 2016 - mai 2025 (8 ans et 8 mois)
Lille, France
Appointment as CEO to transform the company and accelerate its development.

Kylii is a French company that manufactures and designs immersive experiences and interactive play spaces for children, teenagers and adults for BtoB customers in the leisure, retail, catering and freeway station sectors.

- Management of shareholder relations and steering of the Board of Directors.
- Member of the Strategic Committee as a partner.

- Definition of the company's post-covid strategy, focusing on the leisure sector.
- Transformation of the company through participative management
- Set up a Codir with functions according to subject (COO, RAF, Customer Care, Delivery)
- Transformation of the brand to broaden the customer target and find new avenues for growth.
- Improvement of processes and implementation of tools to enhance efficiency
- Management of bank relations and cash flow.

While holding the position of Sales Director in charge of :

- Defining strategy and implementing sales policy
- Launching new offers to increase repeat business (leasing and financing)
- Development of new strategic accounts (HAPIK, MAF, Club Med..)
- Direct selling of hardware, furniture, Saas, maintenance contract
- Recruiting new staff (sales, marketing, gaming developer, delivery)
- Direct management of the sales and marketing team (6 people).
- International development (USA, Belgium, Spain, UK, Germany, Middle East)
- Promotion at international and French trade shows (Mcdonald's Convention, Space, IAAPA, Sparks, SNELAC, SEA)
- Launch of development missions with Business France
- Identify and set up distributors

Results :
1,200 solutions deployed in 30 countries
Overall growth in ARR
30% of sales in the leisure sector
100 treasure hunt units sold in 10 countries
Launch of new immersive room product
Start of first businesses in the USA and Middle East
Sales Management SAAS Directeur commercial Accompagnement CEO BtoB
STEEPCONSULT
Co-founder - Co-CEO
AGENCE & SSII
septembre 2007 - juin 2016 (8 ans et 9 mois)
Brussels, BU, Belgium
Co-founder of a digital transformation consultancy
Development of the company from scratch to reach €15m turnover with over 150 consultants and a team of 20 people.

- Definition of the sales strategy and consultancy offering
- Support for the company's overall strategy and participation on the board
- Recruitment and management of the sales team Account Manager and human resources
- Prospecting for and opening up major accounts in the Finance, Telecoms, Energy and Insurance sectors
- Responding to calls for tender and referencing the purchases of major groups.
- Negotiating framework agreements with key accounts
- Selecting consultants in the fields of telecoms, business management, IT infrastructure and security
- Setting up the website and sourcing tools

- Local management in France of the sales and human resources teams (7 people)
- Acceleration of the subsidiary's activity in France by acting as business partner
- Training and coaching of employees to help the French team them integrate the company's culture

Results

15 million euros turnover for 150 consultants on assignment
Opening of major accounts in various sectors Euroclear, Proximus, Orange, Engie, BPost, Delta Lloyd, BNP Fortis, Belfius, Fluxys, Air Liquide, Dalkia, Amundi, St Gobain
Sales Management Accompagnement CEO Développement commercial BtoB Management services IT Management d'équipe
HeadMind Partners Belgium
Sales Director
AGENCE & SSII
juin 2006 - juillet 2007 (1 an et 1 mois)
Brussels, Belgium
Launch of the Belgian subsidiary's sales activity

- Business Development for key accounts in the telecoms, finance and utilities sectors
- Prospecting, negotiation and sales of consultancy assignments in marketing, IT and security
- Management and training of a junior account manager

Results :
Opening of 5 major accounts in 6 months: Proximus, Engie, BNP, Euroclear and Orange
10 consultants on assignment
Sales Management Directeur commercial B2B Développement international Digital and IT Services