Barbara Fauconnet

Lancement 2022

15+ articles de presse (Biba, Elle, Cosmopolitan, Do it in Paris, Vital, Version Fémina, Management, etc ...)

2 points de vente aux Etats-Unis

150+ ventes

20% taux de ré-achat

7% taux de retour

Co-fondatrice de la marque The Knockout - la première marque d'activewear pour les femmes combattives.

- Création d'une plateforme de marque

- Direction Artistique visuelle et direction produit

- Développement produits

- Création de contenu et ligne éditoriale

- Creation d'un site marchand Shopify

- Promotion de la marque (Presse, facebook ads, influence)

- Organisation et gestion d'évènements

Led all aspects of the marketing and sales plan for three brands (Hennessy, Glenmorangie and Ardbeg) on the Australian market, combining the use of global assets and creating local initiatives. Ensured annual brand targets achievement, working closely with central, Asia region and local sales teams

- Developed and executed commercial plans, achieving +8% value growth across malts

- Built media strategies (digital, PR, influencers and local social content)

- Engaged sales force and key customers, improving brand execution

- Managed and mentored an assistant brand manager

- Led Moet Hennessy ‘Shaping Change’ – company cultural transformation program for Australia

Led cross-functional teams to launch new products, from concept to industrialisation & market delivery, using a robust stage-gate process & managing a product-level P&L across 45 countries. Within the Hennessy global team, led development and roll-out of new products and marketing programs for flagship franchise Hennessy Very Special ($2Bn in retail sales)

- Built global marketing programs, including a new visual identity, limited editions and trade programs

- Engaged key stakeholders, monthly interactions with CEO, senior executives & world class creatives

- Managed and mentored an assistant brand manager