Begum Akin

Product and Experience Designer with 9+ years of expertise leading discovery, research, and end-to-end design initiatives across consulting, in-house, and freelance environments. With a foundation in Industrial Product Design and a master's in Media and Information Design, I bring a research-led, data-informed approach to every project, integrating user research, experimentation, and analytics to guide product decisions.

I focus on understanding user behaviour and aligning it with business goals through structured discovery, design thinking, and creative strategy. My strengths lie in navigating complexity, collaborating across disciplines, and shaping thoughtful experiences that work for both users and the business, whether with startups, global brands, or agencies.