Carla López

Reports to CEO - Leading +35 people

My ambition for my Marketing Team:

"Build a marketing engine that drives growth, earns trust, and shapes the market.

Marketing at Malt is a strategic growth lever.

There are high expectations for what Marketing can bring to Malt’s success — and we fully embrace them.

We position ourselves as true business partners, deeply connected to the field, understanding business needs, and ensuring that everything we do drives measurable value.

We operate with a scale-up mindset — agile, data-driven, and built to grow fast. Our ambition reaches pan-European scale with the long-term vision of becoming a global category leader. But ambition only matters if it’s built on clarity, consistency, and excellence in execution — getting the fundamentals right and raising the bar in everything we do.

To achieve this, we rely on an A-team — a group of passionate, accountable, and collaborative marketers who turn ambition into impact and make growth happen, together."

Reports to Group COO - Leading 27 people

Driving sustainable, data driven and glocal (global&local) solutions to elevate our user centric marketing at Adevinta, while building a ROI mindset at top executive level

- Outstanding paid digital results. 2022: +2.3M€ in extra value; +30% in conversions YoY || 2023: +15% increase of the Paid Digital budget YoY; +34% volume increase of conversions at -14% lower cost per conversion; CPX with -40% CPC YoY; App Install campaigns with -5% CPI YoY || 2024: +3.3M€ in extra value; +7.8% increase of Paid Digital budget YoY; +17% volume increase of conversions at -11% lower cost per conversion

- Accomplished efficiencies (+10M€ extra value in 2023) through scaling our solutions

- Built data models from scratch to drive a ROI mindset: CLV, MMM for budget allocation & MTA

- Oversee financial planning, budget management, P&L targets and expense control

- Ensure operational excellence at local levels in collaboration with regional CMOs across Europe

- Identify market trends, competitive landscapes, and customer insights to inform strategic decision-making

- Foster cross-functional and cross-country collaboration to nurture and develop tailored strategies

Expertise in:

- P&L Management

- Marketing Strategy

- Paid digital Marketing

- Marketing Insights

- Marketing Excellence

- Business Development & Partnerships

- Team building & team management

Platforms covered: leboncoin (FR), Kleinanzeigen (DE), mobile.de (DE), Marktplaats (BNL), Subito (IT), Fotocasa (ES), Infojobs (ES), Coches.net (ES), Milanuncios (ES), Kijiji (CA)

Reports to Integration Director (Adevinta Executive Team) - Individual contributor

Identified and executed top line synergies in the biggest european classified M&A deal, leading a team of 60+ cross functional and cross country members, with short deadlines and high visibility

- Accomplished target of revenue synergies announced (130M€. ⅓ accounting for revenue synergies)

- Worked collaboratively with team members across markets, verticals and functions to create engagement, confirm synergies and execute them

Platforms covered: leboncoin (FR), Kleinanzeigen (DE), mobile.de (DE), Marktplaats (BNL), Subito (IT), Fotocasa (ES), Infojobs (ES), Coches.net (ES), Milanuncios (ES)