Carmen Bucur

Led end-to-end delivery of projects across device buy-back, auction strategies, and merchandising initiatives at Vodafone.

Built the Flip Romania buy-back program from scratch; full ownership from concept to national rollout on a €1,000,000 initiative. Delivered 5% uplift in attachment rate and 20% growth in device sales.

Developed and owned the annual strategy for nationwide device collection and resale, processing 8,000+ units per year while directly supporting Vodafone ' s ESG commitments. Orchestrated cross-departmental execution across Sales, Logistics, IT, Finance, and Legal keeping programs on timeandwithin budget. Drove data-driven decision-making across all project phases, tracking portfolio performance and channel metrics to continuously refine commercial tactics. Managed vendor and partner relationships, ensuring SLA compliance and consistent operational standards at scale.

Managed social media content strategy across Facebook, Instagram, YouTube, LinkedIn, Pinterest and TikTok, grewthe brand' s Instagram from 10,000 to 17,000 followers in oneyear (+70%). Executed affiliate campaigns with 7 creators, bloggers and photographers through barter partnerships,driving brand reach at zero media cost. Grew organic website traffic by 35% through SEO-aligned blog management, content optimisation and ongoing UI/UX improvements. Planned and delivered an annual B2B partner event end-to-end, managing a €10,000 event budgetacross logistics, materials and partner communications.

Managed a €20,000 annual marketing budget across paid and organic channels, maintaining full budgetadherencewhile maximising ROI. Monitored core KPIs including website traffic, Facebook CPC, PPC inquiries, follower growth,engagement rateand budgetadherence.

Managed a €100,000 annual marketing budget across the planning and execution of 7 majorcampaigns peryear. Conducted weekly competitor analysis across Turkish and Italian markets, tracking pricing,campaigns and distribution to surface actionable opportunities. Gathered and translated customer insights on needs, preferences and buying habits into concrete campaign strategy recommendations. Built reports, presentations and data visualisations to communicate market findings clearlyto seniorstakeholders. Forecasted and tracked marketing and sales trends across Turkey and Italy, continuously refining strategies based on performance data and local market dynamics.