À propos de Cecilia
Hi!
My name is Cecilia Caron. I'm originally from Chicago, IL and I hold an MBA in International Business. I have lived and worked in Paris, France for the last seven years and am currently working as a Growth Marketing Manager. My responsibilities have included everything from campaign management: strategizing, creating, and executing campaigns to managing our social media accounts, running various advertising campaigns, webinars, marketing operations, and lead management: developing targeted and personalized nurturing programs/touchpoints that follow our contacts lifecycle stages and statuses.
I am motivated and passionate about the work that I do. I always keep my clients objectives and goals in mind to ensure we're taking the best path to success - there's no one-size-fits-all approach afterall!
Anglais
Bilingue ou natif
Français
Notions
En télétravail uniquement
Travaille majoritairement à distance
Expériences
- LinkuriousGrowth Marketing ManagerHIGH TECHdécembre 2019 - Aujourd'hui (6 ans et 6 mois)Paris, FranceResponsibilities include campaign management: developing new, dynamic landing pages, crafting various emails for nurturing programs and follow-up actions to move our leads down lifecycle stages, and creating workflows to ensure timely touch points with contacts.Lead generation/nurturing: I plan, budget, and execute on our advertising strategy using Google Ads, LinkedIn, and other media platforms and work closely with our graphic designer to develop eye-catching creatives. I ensure our campaigns are targeted and personalized - taking into account where our contacts are in the buyer's journey.Social media: I plan, develop copy, and schedule our social media posts via Linkedin, Twitter, and Facebook.Marketing operations: I manage our marketing automation system, Hubspot, to ensure both Sales and Marketing are aligned and our marketing operations are running smoothly.
- Bentley SystemsMarketing SpecialistHIGH TECHoctobre 2017 - décembre 2019 (2 ans et 2 mois)Paris, FranceI was responsible for our social media platforms: planning and scheduling, creating and implementing targeted campaigns via our Marketing Automation System, HubSpot (i.e. emailing, workflows, landing pages, etc.), creating content on a regular basis for our blog, social media, and company website, and worked on SEO optimization and data analysis to identify areas of improvement.
- Saint Mary-of-the-Woods CollegeSaint Mary-of-the-Woods InternshipEDUCATION & E-LEARNINGseptembre 2013 - décembre 2013 (3 mois)St Mary-Of-The-Woods, IN, USACommittee member involved in promoting Saint Mary-of-the-Woods College to prospective students. I developed a virtual tour for the University's website to attract prospective students and analyzed data from the University's social media platforms (Facebook, Twitter, and LinkedIn) and recommended various strategies for improvement.
Recommandations
AU
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Formations
- MBA, International BusinessDual-degree | University of Roehampton/Schiller International University2017
- Bachelor of Business AdministrationSaint Mary-of-the-Woods College2016