Description

15+ years of experience in both B2B and B2C.

Burning desire to bring the best out of people, make teams thrive and elevate business.

Passionate about Marketing Strategy and Customer Experience. Love to see things from unconventional perspectives.

My childhood dream was to become a hotelier. Ultimately, progressed from designer to brand marketing strategist and coach.

ACHIEVEMENTS

- Launched Vondelmolen Soft Gingerbread in Japan.

- Establishing a solid foundation for the new UX department at Belfius Bank & Insurance.

- Grew Belfius Mobile active users from 710K in 2016 to 1.79M in 2021.

- Launched an award winning Japanese Ramen restaurant in Ghent.

- Launched a Belgian fries shop brand in Tokyo.

- Supported the EU to strengthen its strong bond with Japan by redesigning their localised online experience.

EXPERTISE

- Brand Strategy

- Business Models

- Business coaching

- Customer Experience (CX)

- Design Thinking

- Facilitating workshops

- International Marketing (Japan, Korea)

- Marketing Strategy

- Product Management

- Service Design

- Team development

- User Experience (UX)

- Value Proposition

Domaines d’expertise

Langues

Néerlandais
Bilingue ou natif
Anglais
Capacité professionnelle complète
Français
Notions
Japonais
Notions
Coréen
Notions

Préférences en matière de lieu de travail

Accepte de travailler sur site

Mechelen (jusqu’à 10 km), Antwerpen (jusqu’à 10 km), Brussel (jusqu’à 10 km), Gent (jusqu’à 10 km)

Akisha
Fractional CMO
CONSEIL & AUDIT
mars 2025 - Aujourd'hui (1 an et 3 mois)
Tokio, Japon
What is AKISHA? In Japan, some 1.22 million small and medium-sized enterprises (SMEs) - often highly reputable companies with decades of successful operation – have no successors. Their continuity is threatened because current owners don’t find anyone – be it in their family, in their circle of close friends or among their employees – interested in taking over the company when the present owner is retiring. AKISHA KK acquires 100% or majority ownership of carefully selected Japanese SMEs facing succession challenges. AKISHA is built on partnership, trust, and stewardship.
Bedrijfsstrategie Market Entry Strategies Marketing Strategy Groeistrategie Branding
Vondelmolen NV
Marketing Specialist Japan
AGROALIMENTAIRE
juin 2024 - Aujourd'hui (2 ans)
Lebbeke, Belgique
Research, strategie en management uitvoering productlancering Japan. Deelname FOODEX Tokio en BelExpo, Osaka World Expo 2025.
Market Entry Strategies Productstrategie Markt- en trendanalyse Branding Marketing Strategy
Atelerix Creative Consulting
Co-founder
CONSEIL & AUDIT
janvier 2016 - Aujourd'hui (10 ans et 5 mois)
Mechelen, Belgique
- Boutique Remote Consultancy.
- Market Entry Japan & Korea.
- Brand Marketing Strategy.

- Customer and User Experience.
Market Entry Strategies Marketing Strategy Bedrijfsstrategie Markt- en trendanalyse Productstrategie

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S’inscrire pour les voir

Marketing Management
AP University of Applied Sciences and Arts
2016
Korean Language Program
Dongseo University
2014

Consultez la formation qu'a suivie Christian

Purpose-Driven Innovation
TrendWatching
2022
Trendwatching
User Experience, UX Management Specialty
Nielsen Norman Group
2019
UX Management UX User Experience

Les certifications de Christian sont accessibles uniquement aux membres Malt

Christian Swinnen

Marketing & Product Strategist

À propos de Christian

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