Description

With over 15 years of leadership experience in Sales, Marketing, within premium and luxury B2C and BtoB environments, I bring a strong track record of driving commercial performance, elevating brand positioning, and leading high-performing teams through transformation, especially in luxury & lifestyle, retail, and tourism. I have extensive experience steering Sales, Marketing, and CRM strategies to grow revenue, strengthen market share, and align teams behind a common vision. Strategic and Hands on, I bring multicultural experience and Act as a Business Partner with CEO, and team membres.

Domaines d’expertise

Langues

Anglais
Bilingue ou natif
Français
Bilingue ou natif
Allemand
Capacité professionnelle complète
Espagnol
Capacité professionnelle limitée

Préférences en matière de lieu de travail

Accepte de travailler sur site

Brussels (jusqu’à 50 km)

Stanley Stella,
freelance advisor
MODE & COSMÉTIQUES
novembre 2023 - septembre 2024 (10 mois)
Belgium
Sustainable company specializing eco-friendly for businesses, with €200 million in sales in 20+ European countries. Glocalisation of a BtoB brand and develop the overall Marketing & Communication strategy, category management and in depth market knowledge, involving the design of a new organization to support the company growth plan. Oversaw 40-person marketing team, review processes to gain in efficiency and support the new vision
Marketing Change Management Category management Communication strategy Retail expertise
ZappTax, Start up
Marketing consultant
INTERNET DES OBJETS
janvier 2017 - janvier 2018 (1 an)
Brussels, Belgique
operating in + 40 countries, generating annual sales of €1.5 billion. Evaluated BtoB brand portfolio and defined brand positioning across Europe as well as managed product pipeline, innovation, and organisation design. Established new team structure to streamline new product development and customer engagement• Directed firm's digital transformation, design organisation, channel strategies and branding
Brand strategy Business development Digital communication Partnerships Growth marketing
The Bicester Village Shopping Collection
Marketing Director and Data specialsit
GRANDE DISTRIBUTION
mai 2018 - avril 2022 (3 ans et 11 mois)
Frankfurt am Main, Allemagne
Assignment in Belgium, Germany to drive marketing growth and new strategy, involving organisation design.
Lead the german marketing strategy, develop CRM strategy, and retail implementation with luxury and lifestyle brands partners.
Develop the customer experience with premium services and black book approach, strengsten the brand strategy with personnalisée approach towards HNWI.
Marketing strategy Content marketing Digital communication Coaching Retail marketing

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S’inscrire pour les voir

Executive education in circular economy and sustainable strategies
University of Cambridge
2022
Executive education in circular economy and sustainable strategies
Executive education in
INSEAD
2020
Executive education in

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Consultant Stratégie

Claire Baillet

Marketing consultant

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