Description

Salesforce Marketing Cloud Architect & Developer

o Setup Salesforce Marketing Cloud

- Email Studio

- Mobile Studio

- Automation Studio

- Journey Builder

- Content Builder

- Audience Builder

- Einstein

o Marketing Cloud Connector

o Setup Users role/ Permissions

o Data Model creation

o Businesss Unit creation

o Unsubscription Workflow Emailing & SMS

o Collaborate with BI/DATA teams in order to optimize needs

Setup Marketing Campaigns: Logic, implementation & automation

o Support on user stories

o Create automations with SQL Query in Automation Studio

o Create new data extensions

o Create customer journey workflow in Journey Builder

o Personalize emails content with AMPScript

o A/B Testing

o Analyse & Reporting on activities

o Collaborate with CRM/Marketing teams in order to optimize needs

Project Management

o Agile Method (Scrum)

Languages

o French/ English Full professional proficiency

Langues

Français
Bilingue ou natif
Anglais
Bilingue ou natif

Préférences en matière de lieu de travail

Accepte de travailler sur site

Paris (jusqu’à 50 km)

Groupe Alain Afflelou
Consultant Salesforce Marketing Cloud (Architect & Developer)
GRANDE DISTRIBUTION
octobre 2019 - novembre 2020 (1 an et 1 mois)
Paris, France
Context: Integration of Salesforce Marketing Cloud solution

o Setting up SAP, Sender Profil, Delivery Profil on Parent and Child Business Unit
o Architecture and Data Model with SalesCloud
o Defining the best implementation for a Multi country/Language environment
o Setting up Mobile Studio (mobile Shortcode integration) and Email Studio
o Setting up the unsubscription workflow through a cloudpage and integration of the Entreprise Reply Mail Management on all Business Unit
o Integration of Myelefant (third party system) for sending Rich SMS
o Automate segmentation in Automation builder (sql) for NPS Campaigns
o AMPscript to personalize emails, SMS content
o Create the customer Journey workflow into Journey Builder
o Work closely with global marketing teams to build new campaigns
o Lead requirements gathering meetings with marketing other departments to define new campaign requirements
o Campaign logic and implementation with details on what are the possibilities with the SFMC tool
o Build reports and/or assist marketing team with data demonstrating campaign ROI
o Maintain proper documentation SFMC integration, workflow processes, testing, and standard operating procedures in accordance with business requirements
o Customer Advises/ Traning on Salesforce Marketing Cloud
Hospitality Digital
Consultant Salesforce Marketing Cloud
RESTAURATION
juillet 2018 - Aujourd'hui (7 ans et 11 mois)
Düsseldorf, Allemagne
Context: Manage Marketing campaigns

o Setup Emailing campaigns
o Create segmentation in Automation builder (sql)
o AMPscript to personalize emails, SMS and Push Notification content
o Create the customer Journey workflow into Journey Builder
o Rebuild the Data Model with Attribute Group and Data relation
o Create custom and automated report on a weekly basis
o Customer Advises on Salesforce Marketing Cloud
o Perform ongoing maintenance of existing campaigns in Marketing Cloud such as (Commercial and Transactional emailing/ SMS or Push Notifications)
o Anticipate issues and risks and escalate appropriately
o Serve as a point of contact for technical Marketing Cloud questions
o Communicate effectively with business users on the status of enhancements, projects and open production support tickets on JIRA or Salesforce support
Corsica linea
Consultant Salesforce Marketing Cloud
TRANSPORTS
mai 2019 - juin 2019 (2 mois)
Paris, France
Context: Marketing Use Case

o Working on use cases related of Marketing and Customer Information
o Create new Data Extensions into Salesforce Marketing Cloud
o Create Automation and Query to get travelers of the next coming 10 days
o Create the customer Journey workflow into Journey Builder
o AMPscript to personalize emails content
o Rebuild the Data Model and integrate new data into the synchronized Data Extension from Sales Cloud