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Coline BenoistCB

Coline Benoist

Ex-Amazon, Chef de projet commerce et marketing

700 €/jour
Paris, FR
3-7 ans

Délai de réponse moyen : 1h

À propos de Coline

Diplômée de l'Essec et ex-Amazon, je vous accompagne dans la gestion de vos projets stratégiques et marketing. Je peux également vous accompagner dans la mise en place et l'amélioration de vos processus sales.
  • Français

    Bilingue ou natif

  • Anglais

    Bilingue ou natif

  • Espagnol

    Capacité professionnelle limitée

  • Italien

    Notions

En télétravail uniquement
Travaille majoritairement à distance

Expériences

  • Amazon
    Program Manager
    mai 2020 - Aujourd'hui (6 ans et 1 mois)

    - Launched the webinars program for Amazon France to help Selling Partners develop their activity, leading a content team of 4 junior Sales and developing marketing strategy and vision to scale the program.
    - Created, defined and lead the delivery experience strategy for self-fulfilled orders to improve Customers and Selling Partners experience.
    - Managed a team of 2 interns (onboarding, skills development, coaching on Amazon leadership principles, follow up on objectives).
    - Received the Just Do It award for an initiative to help small and medium businesses learn about e-commerce during Covid lockdown (rewards Amazon employees for taking the effort to get things done on behalf of Customers).
  • Amazon
    Account & Project Manager
    avril 2018 - avril 2020 (2 ans)

    • Account Manager
    - Prospect and recruit high potential third party sellers for the Seller Fulfilled Prime program: complete sales cycle from cold call pitch, to negotiation, deal closing, and pipeline management
    - Account manage sellers to maximize their revenue on Amazon's marketplace (stocks management, prices, products selection)
    - Mentor a new joiner with trainings and weekly follow-up
    • Project Manager
    - Extract and analyze data (Excel, SQL) on marketplace selection to define growth opportunities
    - Report in weekly business review on the marketplace speed delivery to improve it
    - Own Marketing for the newly launched Seller Fulfilled Prime program in France by creating targeted emails, organizing events, developing content (videos, testimonials, brochures, branded products)
  • Sephora
    Assistant Category Manager Europe
    juillet 2017 - décembre 2017 (5 mois)
    Paris, France

    - Elaborated the strategy for the portfolio of exclusive brands (Benefit, Make Up For Ever, Nars, Bare Minerals, Becca) in terms of assortment, promotion, services and prices
    - Managed the Beauty to Go project for each brand
    - Developed the European in-store brand animations with full responsibility
    - Suggested target sell out objectives and defined the margin and prices for products launches
    - Worked on the assortments for the promotional programming in stores
    - Provided monthly analysis of the 15 European countries and of the brands, weekly follow-up of the new products launched vs. their target

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Formations

  • Sales and Marketing Strategy Chair
    ESSEC Business School
    2018
    Sales and Marketing Strategy Chair
  • Fall International Exchange Program
    Università Commerciale 'Luigi Bocconi'
    2015
    Fall International Exchange Program

Compétences (20)

Catégories