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Daphné RudlerDR

Daphné Rudler

Marketing & Brand Management Expert - Luxury

700 €/jour
Paris, FR
8-15 ans

Délai de réponse moyen : 1h

À propos de Daphné

Experte du luxe et passionnée des industries créatives avec plus de 10 ans d’expérience dans des catégories variées : prêt-à-porter, beauté, lunettes, audio de luxe, souliers, hôtellerie. Profil entrepreneurial, agile et polyvalent, avec un solide track record dans le lancement de marques, le développement produit et le repositionnement stratégique. J’ai piloté l’expansion internationale des lignes de lunettes chez LVMH, dirigé le marketing et les relations publiques de Bang & Olufsen en France, et géré la relance complète de la marque de souliers de luxe CAZABAT que je dirige actuellement. Expertise approfondie en storytelling de marque, direction créative et lancement de produits alliant savoir-faire et désirabilité contemporaine. Je parle couramment le français, l’anglais, l’italien et l’espagnol.

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Global luxury expert with 10+ years’ experience across fashion, footwear, beauty, hospitality and high-end audio — driven by a passion for creative industries. Entrepreneurial, agile, and highly versatile, with a strong track record in driving brand growth, product development, and market repositioning in high-expectation environments. Successfully led the global expansion of eyewear collections at LVMH, headed marketing and PR for Bang & Olufsen, and recently led the full relaunch of the luxury footwear brand CAZABAT. Deep expertise in brand storytelling, creative direction, and launching products that blend craftsmanship with contemporary desirability. Fluent in French, English, Italian, and Spanish.
  • Français

    Bilingue ou natif

  • Anglais

    Bilingue ou natif

  • Italien

    Bilingue ou natif

  • Espagnol

    Capacité professionnelle complète

Accepte de travailler sur site
Paris (jusqu’à 50 km)

Expériences

  • CAZABAT
    CHIEF BRAND OFFICER
    MODE & COSMÉTIQUES
    janvier 2023 - Aujourd'hui (3 ans et 5 mois)
    Paris, France
    • Directed the 360° relaunch of the iconic luxury footwear brand
    • Oversaw global brand, marketing, PR, digital, operations, merchandising & full P&L
    • Defined brand platform, identity, and go-to-market strategy
    • Led end-to-end development of 3 collections, from design to production and logistics
    • Launched e-commerce, opened a 6-month Paris pop-up, and secured a corner at Printemps Haussmann
    • Secured 3 premium wholesale accounts
    Brand Development lancement de marque Corporate strategy Direction générale International Business Development
  • BANG & OLUFSEN
    HEAD OF MARKETING & PR FRANCE
    LUXE
    janvier 2021 - janvier 2023 (2 ans)
    Led brand visibility and cultural relevance strategy for the French market, reinforcing B&O's luxury positioning through high-impact activations.
    • Managed full-year marketing budget, aligning investments with brand growth
    • Developed strategic partnerships across design, music, fashion, and luxury sectors
    • Directed two immersive pop-up stores during Paris Design Week and led F1 marketing plan for Monaco GP
    • Managed PR agency pitch and orchestrated influence & media events
    • Secured long-term partnership with La Salle Pleyel in Paris and launched a branded podcast
    • Rolled out franchisee marketing plans nationwide and launched the B&O Golf Tour
    Stratégie marketing et communication Partenariats stratégiques Organisation événementielle
  • THELIOS, LVMH
    GLOBAL SENIOR BRAND MANAGER
    MODE & COSMÉTIQUES
    janvier 2017 - janvier 2021 (4 ans)
    Paris, France
    • Defined and executed end-to-end brand and product strategy for eyewear collections of LVMH Maisons
    • Aligned creative direction, merchandising, and go-to-market plans to ensure cohesive brand storytelling
    • Oversaw the product lifecycle from concept to launch, ensuring brand consistency and commercial success
    • Led a team of 3 and coordinated cross-functional stakeholders across design, development, and marketing
    Brand Management trade marketing Go-to-market Strategy Lancement de produit

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Formations

  • MBA in Entrepreneurship
    EGADE / TEC DE MONTERREY, MEXICO
    2017
    Latin American Track Double Diploma
  • Master in Strategy & Management of International Business
    ESSEC BUSINESS SCHOOL, PARIS
    2016

Compétences

Catégories