Ella Adam

In this freelance role, I am responsible for the marketing and e-commerce roadmap, translating business objectives into annual and multi-year plans with clear priorities, ownership, and measurable outcomes. I manage a six-figure annual budget and adjust plans based on performance, resources, and commercial priorities.

I lead a team of five FTE across marketing and e-commerce, providing structure, setting objectives, and supporting consistent delivery. My focus is on maintaining alignment, accountability, and continuous improvement within a resource-constrained environment.

E-commerce is managed as a supporting channel within the broader B2B sales and service model. I oversee initiatives related to usability, conversion, product information, and content quality, while prioritizing platform developments based on business impact. As the business lead towards IT and external partners, I define priorities, work in a sprint-based environment, and evaluate technical decisions from both a customer and commercial perspective. Reporting and dashboards are used to monitor performance and identify opportunities for optimization.

I also have experience developing and executing GTM strategies for new products, services, and commercial initiatives, aligning positioning, messaging, channels, and sales enablement to support successful market adoption: from target audience research and positioning, over market scouting, to devloping supporting sales tools.

My marketing responsibilities cover search, social media, content, email marketing, and automation, with a focus on measurable business outcomes. I work closely cross functional teams to align campaigns with commercial priorities, support account managers, and translate customer feedback into improvements across marketing and e-commerce. In addition, I drive practical process improvements, including automation and AI where they add value.

• Turned marketing from a purely supporting role into a strategic business department, adding value earlier in the chain of product development and GTM.

• Managed a team of 2 FTEs to drive sales enablement initiatives for the Belgian market.

• Built and rolled out both brand marketing strategy and product marketing strategies for +12 premium hardware and construction brands.

• Started an omnichannel marketing strategy, mixing paid media advertising, organic, field sales and in-store/POS initiatives to generate MQL, SQL and increase customer lifetime value.

• Led the implementation and utilization of Ask Donna AI sales assistant, enhancing operational efficiency as a key user for a digitally challenged workforce of +15 account managers.

• Spearheaded the use of Leadinfo and Lusha for effective prospecting and lead nurturing strategies.

🤔 I said I never wanted to work in an agency ... and then I changed my mind. I'm currently building Doorstep to be the best recruitment marketing agency in Belgium.

PAID MEDIA

✔️ Proficient in building paid media budgets working retrospectively from set KPI's to ensure effective daily media budgets on different digital platforms.

✔️ Experience in media buying for (D)OOH campaigns.

STRATEGY

✔️ Working closely with cross-functional marketing and HR teams in international environments.

✔️ Speciality in target audience research for GTM consisting of both qualitative and quantitive research methods in order to build campaigns with a fitting tone of voice, content and the right channels and media to effectively reach target audiences.

✔️ Experience in end-to-end reporting and agile campaign & objective management.

✔️ Focus on campaign approach which lowers Cost per Hire, Cost per Application and increases talent retention.

✔️ Proficient in building POC and roadmaps based on customer recruitment needs and budgets, as well as currect labor market trends.

✔️ Actively seeking new labor market trends and marketing trends to incorporate in campaign strategies.

SALES

✔️ Responsible for lead generation through lead magnets, landing pages and email campaigns.

✔️ Experience with lead generation- and segmentation tools such as Lusha and Leadinfo.

✔️ Tasked with writing quotes and drafting budgets in line with customer recruitment needs.

✔️ Proficiency with lead generation- and segmentation tools such as Lusha and Leadinfo.

✔️ Lead on prospecting and deal closing.