Estelle Abi Saab

- Led high-impact omnichannel initiatives, including the Ship From Store, driving vision, presenting to steering committees, arbitrating the roadmap and aligning Digital, Retail, Operations and Finance.

- Owned the end-to-end project lifecycle, from scoping to hypercare, ensuring on-time delivery within an €800K budget.

- Coordinated regional rollouts by integrating local specificities and leading OMS configuration in close collaboration with IT teams and external partners.

- Led all project workshops and business requirement gathering across Logistics, Supply Chain, E-merchandising, Accounting, Tax, Finance and Customer Service, translating needs into actionable delivery scope.

-Authored project documentation including user stories, functional specifications, acceptance criteria and end-to-end test scenarios.

- Defined and validated go-live prerequisites: stock accuracy, store equipment, operational guidelines, staffing models and commission schemes, ensuring operational readiness.

- Drove project communication and governance, leading milestone reporting up to launch and ensuring post-go-live performance tracking and continuous improvement.

- Defined the Front-end product strategy in collaboration with Business and IT leadership, ensuring alignment between commercial, UX, and technology priorities.

- Led the quarterly roadmap planning, prioritizing all Front initiatives (marketing, e-merch, CRM, Data, logistic, customer service...) based on business value, delivery capacity, and cross-team dependencies.

- Managed a team of 5 Product Owners and ensured consistency across product roadmaps covering key Front domains (checkout, navigation, homepage, PDP, PLP, My Account, search...).

- Reprioritized during the quarter according to business urgencies and technical constraints, while maintaining clear visibility for senior management.

- Monitored key KPIs (time-to-market, conversion, Front stability) and presented product performance in steering committees to guide investment decisions.

- Defined and executed product vision & roadmap, ensuring strategic alignment with business growth Collaborated with UX, Supply Chain and Customer Care teams to launch features that reduced cart abandonment by 8% and improved mobile session time by 15%.

- Led the agile meetings: reviews, quarter sync, quarter plan, sprint planning, retrospective, daily scrum, grooming.

- Led the writing of project specifications: user stories, documentation, acceptance criteria, test scenarios.

- Prioritized and managed product backlog, driving continuous improvement (increased order volume by 10% through stock optimization & UX enhancements)

- Monitored and evaluated product progress at each stage of the process, to deliver updates and status reports to project team.

- Collaborated with management, partners, and experts to enhance product and customer satisfaction