Fleisch Julie

1/ Strategy - Setting the trade marketing strategy, objectives and ROI measurement (qualitative and quantitative results) on global basis with regional consideration. - BI : setting the KPi / dashboards - Setting the yearly trade Marketing budget and calendar ans insure its follow-up - product cycle analysis in coordination with the commercial department. - mix marketing strategy - Sales forecast and collection performance analysis (monthly reporting) - GWP policy (development and strategy). 2/ Trade marketing - setting the annual marketing actions per region: from the brief to the consolidation of trade marketing projects. - identify the business opportunities and threats per market / stores. - Setting up incentives program towards the sales force. - Implementation of POS' animations (France & international) : local & in-store events (retail and wholesale networks following the commercial strategy). - Define and implement new launches animations / seasonal and annual themes in line with the 360 activation marketing plan (display materials brief / monitoring / budget) - Coordination with commercial, studio and VM dept for windows takeover projects : implement the wwd strategy and adapt it to local needs. - VVIP program in Paris (visit of the flaghsip store and High-jewelry atelier). - High Jewelry & opening party events (secret room) - Launch of the Messika by Gigi Hadid collection : events / display developments / coordination 3/ operational marketing - Development of marketing tools (i.e. B2B price list, newsletter, gifts policy) to support the network : print and app - Budget monitoring - Benchmarks (competitor environment and sectoral analysis) and best practices analysis. - internal coordination to ensure the implementation of the strategy in line with the timeline - manage and build strong relationships with partners yet challenging them and benchmarking with their competitors - Management of 2 people (project managers)

Accompagnement de l’expansion de la marque et de son plan marketing : • Fixation des objectifs, dynamisation du portefeuille clients, fidélisation du réseau existant, développement de supports promotionnels et présentations marketing, veille concurrentielle, relation fournisseurs & clients B2B/B2C, organisation de salons. • Évolution de la marque dans un écosystème digital Chef de projet refonte et gestion du back office du e-shop, relations quotidiennes avec nos prestataires, community management & gestion de l'e-reputation.

Hôtesse d'accueil et événementiel.