Compétences
Domaines d’expertise
Grégory en quelques mots
🇫🇷 Français
Professionnel passionné en stratégie et conception d'image de marque, je me concentre sur la co-création de marques impactantes pour les entreprises et les entrepreneurs. Mon approche repose sur la collaboration empathique et la durabilité, en veillant à ce que chaque projet reflète véritablement l'offre unique, les valeurs et la vision de mes clients.
J'offre une gamme de services de graphisme particulièrement centrés sur le positionnement et le design d'image de marque. J'anime des ateliers interactifs avec mes clients pour co-créer leurs marques et je propose des ressources sur les stratégies de branding efficaces pour autonomiser les entreprises et renforcer leur communauté locale.
Ma mission est de favoriser des connexions profondes et une croissance mutuelle par la créativité, avec mes clients et leur communauté. En priorisant des pratiques durables, je vise à créer des marques qui se démarquent tout en ayant un impact positif sur le monde.
Collaborons ensemble pour créer quelque chose de significatif et durable !
🇬🇧 English
I'm a passionate brand strategist and designer dedicated to co-crafting impactful brands for businesses and entrepreneurs. I don't just deliver logos. My approach is all about empathetic collaboration and sustainability, ensuring every project truly reflects my clients' unique offers, values, and vision.
I offer a range of graphic design services particularly focused on brand positioning and design. I host interactive workshops with my clients to co-create their brands and provide resources on effective branding strategies to empower businesses and strengthen local communities.
My mission is to foster deep connections and mutual growth through creativity, with both my clients and their community. By prioritising sustainable practices, I aim to create brands that not only stand out but also make a positive impact on the world.
Let's work together to build something meaningful and lasting! #tinychanges
Expériences
- PropinqoBrand Strategist & Graphic DesignerCULTUREseptembre 2013 - Aujourd'hui (11 ans et 3 mois)Spa, BelgiumI've been on-and-off freelancing in the field of Graphic Design since 2013 with clients in various fields such as architecture, culture, retail, non-profits, etc.With my new project Propinqo, I’m on a mission to co-craft impactful brands through empathetic collaboration and sustainable practices, in order to fostering deep connections and mutual growth for small businesses.
- Cinéma Le VersaillesBoard Member · Marketing & CommunicationCULTUREjuin 2024 - Aujourd'hui (6 mois)Stavelot, BelgiumInvited to join the board of Cinéma Le Versailles, Belgium’s oldest still-active cinema, in the capacity of Board Member and Marketing & Communication Consultant.
- Co-crafting of a clear brand positioning,
- Definition of a proper USP,
- Definition of cohesive values and mission/vision statement,
- Definition of a strategic marketing and communication plan,
- The project is ongoing.
- MousticCreative Director & Production ManagerPRESSE & MÉDIASfévrier 2023 - Aujourd'hui (1 an et 10 mois)Spa, Belgium
- Creation of a comprehensive production and creative workflow for the agency,
- Planning, budgeting, and direction of national omnichannel marketing campaigns,
- Leadership and guidance of team of three (a Graphic & Motion Designer, a Community Manager & Copywriter, and a Camera Operator & Video Editor),
- Conversion of two long-term clients (yearly value: 120,000EUR).
Recommandations externes
Formations
- Graphic & Advertising CommunicationÉcole Supérieure d’Infographie Albert Jacquard2013Bachelor of Design (B.Des., Cum Laude)
- Graphic DesignInstitut Saint‑Luc2010Secondary Education (ISCED3, Cum Laude)
Certifications
- Brand Positioning Strategy for Creatives (FINIEN)Domestika2024
- Email Automations CertificationIntuit Mailchimp2023
- Email Marketing CertificationIntuit Mailchimp2023
- Mailchimp Foundations CertificationIntuit Mailchimp2023
- Build Wireframes and Low-Fidelity PrototypesGoogle / Coursera2023
- Start the UX Design Process: Empathize, Define, and IdeateGoogle / Coursera2022
- Foundations of User Experience (UX) DesignGoogle / Coursera2022