Description

Greetings, I’m Guéna Cyprien, a Global Product Owner with a passion for driving digital transformation that merge strategy, creativity, and innovation. With hands-on experience from A to Z, I bridge the gap between high-level strategy and on-the-ground execution, turning complex ideas into impactful solutions.

I’ve often been called an INTRAPRENEUR, thriving within large organizations to push boundaries and lead high-impact projects. As a corporate adventurer, I navigate the corporate jungle, not with a machete, but with strategic vision and boundless energy!

From art direction to web development, IT implementation to strategic oversight, my background across multiple domains gives me a unique perspective that truly sets me apart. I understand what it takes to do the work and to motivate those doing it.

And when I’m not leading global digital projects, I’m a single mom doing the classic ‘bring-your-child-to-work’ day with flair. Also, during my lunchtime, you’ll find me squeezing in a quick spin session to shake off the stress and get back to business with a smile.

Domaines d’expertise

Langues

Français
Bilingue ou natif
Anglais
Capacité professionnelle complète

Préférences en matière de lieu de travail

Accepte de travailler sur site

Laval (jusqu’à 50 km), Paris (jusqu’à 20 km), Rennes (jusqu’à 10 km), Nantes (jusqu’à 10 km)

Allianz
Global Product Owner
BANQUE & ASSURANCES
novembre 2017 - mars 2025 (7 ans et 5 mois)
Paris, France
Strategic coordination & decision support:
Developed executive summaries, strategic recommendations and orchestrated cross-functional programs aligned with group roadmap.

Operational & global project leadership:
Directed international rollout across 41 countries, coordinating IT, Marketing, and Business teams; led migration to Adobe Experience Manager Cloud.

Executive communication & stakeholder alignment:
Trusted interface between C-level leaders and multicultural teams, ensuring cohesion, transparency, and alignment.

Key achievements: +110% inbound lead revenue, 1.5x increase in deal conversion, +30% profit, and 20% faster governance optimization within 18 months.
Adobe Experience Manager (AEM) Digital Strategy insurance Agile method SAAS
Atypic World by Guéna Cyprien
Digital Transformation Leader
AGENCE & SSII
septembre 2005 - Aujourd'hui (20 ans et 9 mois)
Laval, France
Global Lead in Digital Transformation, I drive large-scale initiatives across continents by aligning strategy, people, and technology with cross-functional workflows throughout the work lifecycle.

I turn complex data into real-time, personalized experiences. I connect the pain points between marketing, tech, and operations, ensuring customer-centric, insight-driven outcomes. Professionally validated and continuously evolving, I thrive in fast-paced, multicultural environments where change is a lever for growth.
Delivered and redesigned international platforms: e-store launch for Hermès (600+ products, 27 countries), investor relations site for BNP Paribas, and mobile banking app for Crédit Agricole.
Ensured smooth coordination between IT, business units, and agencies; implemented governance processes enabling 20% faster deployments.
Supported C-level executives on strategic digital transformation initiatives, preparing key decision documents, monitoring priorities, and driving stakeholder alignment.

CLIENTS :
Allianz Trade - EULER HERMES (Allianz Group) - BNP Paribas - Crédit Agricole IDF - Mondadori France - Hermès - Galeries Lafayette - Condé Nast (Vogue and Glamour) - Lamarthe - Mont Blanc - Marc Jacobs - Chanel - L'Oréal Professionnel - Libération - Chattawak - Western Union - La Poste

AGENCIES :
AKQA Paris (WPP Group) - BETC Digital - Publicis Consultants - Baobaz - Plan.net - Noven Interactive

Crédit Agricole: Managing digital transformation within the banking mobile application.
Mondadori (Grazia.fr): Completing redesign of the website.
AKQA Paris & Hermès: Launch new E-Store with +600 products to buy in 27 countries.
BETC Digital & Galeries Lafayette: Piloting partnership to create a digital factory.
IT services company: Developing digital projects for clients such as SNCF.com, SFR...
Vogue.com, Glamour.com, Luxury projects: Art director / Webdesigner & Webmaster.
Digital Strategy Adobe Experience Manager (AEM) Multinational Team Management Executive reporting Agile method