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Bienvenue sur le profil Malt de Helene !

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Helene Landre

Innovation | C.S.R | Business Strategy
1 mission
3 recommandations
  • Tarif indicatif
    950 €/ jour
  • Expérience15 ans et +
  • Taux de réponse100%
  • Temps de réponse1h
La mission ne démarrera que si vous acceptez le devis de Helene.
Localisation et déplacement
Localisation
Brussels-Capital Region, VB, Belgium
Peut travailler dans vos locaux à
  • Brussels-Capital Region et 50km autour
  • Lille et 50km autour
  • Amsterdam et 100km autour
  • Luxembourg et 50km autour
Vérifications

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Compétences
Regardez l'expertise de Helene
Helene en quelques mots
MULTI-FACETTED INNOVATION CONSULTANT AND CHANGE IMPLEMENTER WITH 30 YEARS OF EXPERIENCE IN SENIOR INTERNATIONAL ROLES IN INNOVATION & BRAND BUILDING IN CPG, NOW FOCUSING ON INTEGRATING CSR FROM SCRATCH INTO NEW SERVICES AND NEW PRODUCTS DEVELOPMENT
 Excellent at building strong networks with both internal and external parties.
 Versed in generating consumer & customer insights.
 Commercially astute proactive problem solver.
 Outstanding strategic thinker capable of managing complex B2C and B2B projects integrating multi-disciplinary teams.
 Proven track record in creating new roles/functions in international blue chip Organisations.
 Agile marketeer with broad experience ranging from brand building, brand migration and capitalizing on social media including lobbying.
 Experienced in developing CSR strategies and turning these into actionable projects.
 Talent acquisition experience and strong leadership based on coaching (virtual) multi-functional teams within an Organisation.
 Dealings at Board level.
Expériences
  • Food-Intel.com
    Expert Member
    septembre 2021 - Aujourd'hui (3 ans et 3 mois)
    Brussels, Belgium
    Providing expert advice in Food & Beverages Brand marketing, Private Labels, CSR, Consumer Insights, R&D and Packaging
  • Helperstreet
    Consultant in Strategic Innovation and Corporate Social Responsibility
    juillet 2021 - Aujourd'hui (3 ans et 5 mois)
    Brussels Metropolitan Area, Belgium
    Helperstreet is a unique online ecosystem of on-demand, virtual expert advisory and transformational learning and education for businesses of all sizes, stretching globally. Be sure to visit our site and check all of our amazing experts and fantastic content to help you thrive in your business!
  • JPL Consulting
    Independent Marketing & Innovation Consultant
    septembre 2015 - Aujourd'hui (9 ans et 3 mois)
    With 30 years of experience in Innovation and a degree of Agro-Engineer, I now focus on the management of mid/long term missions with Clients ranging from one day/week to long term part-time assignments eg.:
    - Opportunity analysis & deployment strategies of Innovation and CSR
    - Shifting from 3rd party brands to own brands
    - Brand rejuvenation plans (packaging, digital, Apps, social media) I support Organizations in their transformation by steering teams through change and report to Management Committee/Board of specialized small & mid-sized companies with local and export markets. I have extensive work experience in commercializing products in Retail, e Commerce and Foodservice operations.
    • Consulter toutes les expériences de Helene
1 mission Malt

  • Qualité

  • Respect des délais

  • Communication

A

Alyne-ALUCYNE

26/06/2023

Helene a répondu favorablement à notre demande et a dépassé nos attentes. Les échanges ont été fructueux et ont abouti à une vision claire et structurée de notre projet, ainsi qu'à des stratégies potentielles à mettre en œuvre. Nous vous recommandons vivement Helene pour vos besoins en stratégie, en marketing de l'innovation et en analyse de projet.

3 recommandations externes
SF
TK
XM

Sylvie Floryn et 2 autres personnes recommandent Helene

Sylvie FlorynSF
Sylvie Floryn
JAG Coaching
23/03/2023
Helene is a real catalyst for innovation. When she joined my team, the tobacco business was traditional. She inspired us to incorporate new consumer trends into our marketing strategy. She engaged stakeholders in out of the box thinking by setting up innovation and ideation workshops. As project manager on various innovation initiatives, she demonstrated to be well structured and organised. Helene is an excellent networker bringing in a broad range of knowledge and skills into a team. As Head of Strategic Planning and Insights Helene has proven to combine sharp analytical skills with strong business acumen. She is result oriented and solution driven. I thoroughly enjoyed working with Helene and would highly recommend her. She is a great team player and people manager.
Tatyana KozlovaTK
Tatyana Kozlova
MarQt iQ
16/02/2023
I have a pleasure and honour to know Helene as a consumer-centric and data-driven expert in innovations development and international marketing strategy.
First I met Helene at British American Tobacco, where she was driving developing & international roll out of innovations & premium portfolio. Helene has demonstrated strong knowledge of how to deploy consumer & marketing insights as to leverage international brand performance.
Since 2016 we (MarQt iQ and Helene) frequently have been working together on large strategic projects for leading European FMCG companies where Helene is driving business transformation, innovations development and international expansion whilst at MarQt iQ we support Helene with actionable consumer insights & marketing intelligence. Examples of our projects together cover NPD, developing & roll-out of new packaging, international expansion, route-to-market for new products locally and internationally etc.
Helene is a role model of a Client for consumer insights projects: She knows how to translate business needs into an RFQ for insights. She is very pragmatic and results driven marketeer who can successfully streamline decision process on how to design the approach, setup & analysis of consumer study.
Together we had many presentations of the research results to the Top-management - every time Helene proved her sound expertise in how to bring consumer insights to life and how to integrate them into successful marketing strategy.
During our work together, we have seen how Helene delivered strong growth to her Clients, incl. increasing market share, international sales and successful NPD & launches of new products.
Helene is a great asset for any ambitious company who wants to ensure growth and strong international performance.
Xavier MezquitaXM
Xavier Mezquita
Signium Belgium
10/02/2023
Really nice and smart Executive Business Women.
Able to think out of the box, pro-active and full of energy .
Formations
  • Master, Innovation
    CentraleSupelec
    1990
    Master, Innovation
  • Engineer, Biosciences and Agronomy
    AgroParisTech - Institut des sciences et industries du vivant et de l'environnement
    1989
    Engineer, Biosciences and Agronomy
  • Prepa, Maths, Physics & Science
    Lycée Saint Louis
    1986
    Prepa, Maths, Physics & Science
  • Baccalauréat C, Maths, Physics and Biology
    Lycée Claude Monet
    1983
    Baccalauréat C, Maths, Physics and Biology