À propos de Ilia
Hi everyone! How are you?
I'm Ilia. I'm Product owner with over 9 years of experience in B2C/B2BC products. I drive product growth through customer acquisition and retention using data-driven decision-making and scientific research.
Holding a Master’s degree in Software Engineering, I’ve led cross-functional teams of up to 40+ people and driven significant product growth through CVM strategies, RFM segmentation, and AARRR funnel optimization. One of my key achievements includes developing a customer-centric loyalty program that resulted in a 24% increase in LTV and core user base.
My expertise spans the entire product lifecycle—from market research and user-centric design to launch and iteration. I thrive on identifying market trends, solving real user problems, and delivering solutions that exceed expectations. I champion a culture of continuous improvement, adaptability, and close collaboration.
Always open to connecting with like-minded professionals and industry experts, I’m passionate about sharing insights and exploring how we can drive innovation together in the ever-evolving world of product management.
Thank you for visiting my profile!
Russe
Bilingue ou natif
Français
Capacité professionnelle complète
Anglais
Capacité professionnelle complète
Accepte de travailler sur site
Paris (jusqu’à 50 km)
Expériences
- Watchers— Your Platform's Intelligent Social LayerProduct Managerseptembre 2025 - janvier 2026 (4 mois)At Watchers, I developed over 90 tasks, 25% of which were of Hard difficulty. The TTM from creation to product release averaged about one week.
- PashaPayProduct Team Leadnovembre 2023 - novembre 2024 (1 an)Баку, Minsk, BelarusA digital bank and fintech ecosystem product "M10" focused on daily payments and customer retention. Part of PASHA Holding.Highlights:• • Led the "Daily Payments" product stream (3 teams, 40+ specialists), implementing Scrum/LeSS methodologies.• • Achieved a 24% core user growth by creating new user behavior patterns, solving a strategic business goal. Results:• • Increased core audience by 24% through linking repeat transactions with gamification and segmented user motivation• • Boosted retention by 12% within a month via tiered bonus program ("reward ladder" mechanic)• • Set up A/B testing and analytics (Amplitude, Product Analytics) to accelerate hypothesis validation• • Integrated an external partner loyalty program into the M10 payment process, enhancing ecosystem engagement• • Co-developed a C4 architectural roadmap with the CTO, integrated modernization tasks into sprint cycles, increasing team capacity by 10%• • Increased QR transaction usage by 13% by optimizing UX and improving POS terminal software• • Designed a distributed authorization system using Redis and locking mechanisms to securely handle API tokens under high request concurrency• • Built primary authorization and token refresh processes with fallback logic and service state synchronization• • Developed mechanisms to verify acceptance of the latest Terms of Service (ToS), restricting API access without consent and ensuring compliance requirements were met• • Designed a two-way KYC authorization architecture between M10 and the SIMA regulator• • Enabled service-to-service communication via Kafka for balance updates and user linking
- Liga StavokSenior Manager of Product Managementmars 2022 - mai 2023 (1 an et 2 mois)by CUPIS. Highlights:• • Led a 20-person product team, established a stable Scrum release cycle, restructured processes, and brought the team to victory in the company's product competition by generating the highest extra turnover Results:• • Led the product to the top position in the annual product team competition (extra turnover).• • Launched a portfolio product with 1400% ROI through customer interviews, A/B testing, and strategic alignment• • Increased company turnover by 3% and core penetration by 9% via a new partner API integration• • Prevented a 4% loss of bets by detecting cannibalization through Amplitude analytics• • Accelerated migration to microservices architecture and closed technical debt, increasing team capacity by 22%• • Segmented the client base using RFM, Nielsen, and Data Science, laying the foundation for 8 new features and ML-driven initiatives• • Validated 9 out of 38 hypotheses through 5 customer research projects with 100 respondents• • Halved the number of release rollbacks by strengthening testing and monitoring systems• • Designed and implemented a REST API for integration with gaming providers• • Delivered seamless iFrame integration with secure cross-domain communication via query string and postMessage API• • Ensured operation of two betting core versions in a master-master setup during migration without user downtime• • Built business metrics and technical event monitoring systems based on the Elastic Stack (Kibana), enabling 24/7 incident detection while maintaining 99.9% SLA compliance• • Contributed to the design of a new cloud-native betting core based on SBA principles and the 12-factor app methodology, achieving horizontal scalability and enabling canary releases
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Formations
- Master of Mathematics &Master of Mathematics &
- ICAgile Certified Professional - Product ManagementICAgile Certified Professional - Product Management