Irina Coupez

CONSULTING IN MARKETING Independent Consultant

I am working in 2 niches: pharmaceutical marketing, well-being, cosmetics, as I am passionate about helping start-ups, companies and personalities navigate complex market dynamics and optimize their marketing efforts. 20 years in pharma marketing, local and global levels.

My services:

• Brand creation (positioning, messages, visuals)

•Define and execute activities to promote business ot itr expansion within existing and new customers, increasing brand awareness and customer retention

• Customer journey, competitive environment analysis

• Strategy development which helps to generate demand through different touchpoints along the customer journey (digital channels, webpage, cooperation with KOL, etc.) that resulted in revenue growth

• Marketing materials creation (online, offline)

• Training materials development and training execution ( sales team)

• Accounts for social networks

• Defining and executing media plan for social networks (digital team supervision)

• Cooperation and building support within the professional environment

• Budgeting, KPIs planning and coordination

• Proactively design, plan and execute initiatives and product launches

• Define and execute activities to promote business expansion within existing and new customers, increasing brand awareness and customer retention

Deliverables:

• 14 products successfully launched within 1,5 years (+8% growth, global level)

• Strategic product relaunched with demonstrated growth (+20%) despite of lockdown period

• Digital eco-system, digital strategy, action plan constructed from zero and successfully launched

• KOL/influences strategy rolled-out (global level)

• Marketing strategy and action plan of the group created and rolled out, full support provided to affiliates and distributors

• Team management (2 people)

International Group Product Manager July 2017 – Apr. 2019 International Senior Product Manager July 2016 - July 2017 International Product Manager July 2015 - July 2016

Deliverables:

• Group turnover increased by €1.5M without additional investments

• New range of products created from inception (formulars) to launch

• Products' lifecycle management of the key product, ready go-to-the-market: new production forms, new packaging, strategy

• 360° promotional campaigns executed

• International KOL program successfully launched

• Team management (2 people)