À propos de Isabelle
Vous souhaitez structurer votre marketing, accélérer votre croissance ou améliorer votre expérience client ?
J’accompagne les entreprises B2B, industrielles, tech, eCommerce et services dans la construction d’une stratégie marketing claire, performante et directement activable : positionnement, génération de leads, go-to-market, marketing automation, optimisation digitale, customer experience, communication corporate et transformation marketing.
Avec 17 ans d’expérience chez Carrier, Kidde Global Solutions, Kantar, Edelman, Ipsos et Dassault Aviation, j’ai piloté des projets internationaux de marque, digital, eCommerce, CX et communication dans des environnements complexes, multi-pays et post-acquisition.
Je peux intervenir comme consultante senior, CMO fractionnelle ou directrice marketing externalisée pour produire des livrables concrets : audit marketing, plan de croissance, roadmap 90 jours, stratégie de contenu, messaging, optimisation de funnel, programme CX/NPS, plan d’activation commerciale, structuration d’équipe et accompagnement du changement.
Ma valeur ajoutée : combiner vision stratégique, compréhension business et exécution concrète. Je vous aide à passer d’un marketing dispersé à un marketing structuré, mesurable et aligné avec vos objectifs de croissance.
Français
Bilingue ou natif
Anglais
Bilingue ou natif
Italien
Capacité professionnelle limitée
Espagnol
Capacité professionnelle limitée
En télétravail uniquement
Travaille majoritairement à distance
Expériences
- Kidde Global SolutionsEMEA & UK Head of Integrated Marketing & CommunicationsHIGH TECHfévrier 2024 - avril 2026 (2 ans et 2 mois)Brussels, BelgiumPost-divestiture from Carrier | Acquired by Lone Star• Executive owner of EMEA & UK Integrated Marketing & Communications for a newly created $1.85B global fire & life-safety company, post-divestiture from Carrier and acquisition by Lone Star, leading a multi-country EMEA team.• Scope expanded from continuity to transformation in a PE-backed environment, with accountability for organization design, team scaling, capability uplift, change management, and the introduction of new operating models to support performance and growth.• Accountable for brand, demand, and reputation, driving measurable awareness, credibility, and commercial impact through integrated communications, sector trade shows, and large-scale educational and influence programs.• Led brand modernization initiatives, including a full European packaging redesign (2025) and the launch of regional Instagram channels (2024).• Strategic partner to Product and Sales leadership, leading EMEA market research to inform product features, design, aesthetics, and packaging, while ensuring alignment with global strategy and locally adapted execution across markets.
- CARRIERGlobal & EMEA Marketing, Communications & Customer Experience ExecutiveHIGH TECHoctobre 2018 - janvier 2024 (5 ans et 3 mois)Brussels, Belgium• Progressively expanded scope from EMEA leadership to globalresponsibility, driving digital marketing, eCommerce, and customer experience transformation across a $55M+ online business operating in 28 countries.• Defined and executed a global digital marketing and CX strategy, aligned with Marketing, Sales, and IT, covering brand storytelling, lead generation, eCommerce, and customer experience.• Led eCommerce and website performance optimization, increasing conversion rates from 2.5% to 4.5% through UX, content, and funnel improvements across 15+ digital platforms.• Implemented marketing automation and demand generation frameworks (Pardot, HubSpot), establishing global SEO standards and upskilling 25+ regional and functional stakeholders.• Designed and led the global Customer Experience program (transactional, relationship, executive, and digital journeys), achieving NPS 55 globally, Digital NPS 45 in EMEA, with a 14-day closed-loop feedback process.• Managed and developed international, cross-functional teams within a complex matrix environment, collaborating closely with senior leadership and regional executives.• Appointed Ethics & Compliance Officer for EMEA, partnering with Legal and HR to oversee governance, risk mitigation, and ethical standards across regional operations.
- KantarEMEA Manager, Digital Market Research & Digital Fluencynovembre 2015 - septembre 2018 (2 ans et 10 mois)Bruxelles, Belgique• Contributed to the development and commercialization of EMEAdigital research and consulting offerings, supporting 15% revenuegrowth across 20 countries.• Played a key role in new business acquisition by supporting the winof multiple strategic enterprise clients within a 7-month period,accelerating growth of EMEA digital offerings.• Led go-to-market and communication strategies, includingnewsletters, client events, webinars, and conference speakingengagements, strengthening brand visibility and client engagement.• Acted as a bridge between research, commercial, and marketingteams, translating mar
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Formations
- CUBE
- Change Management Certification Medallia Customer Experience Professional CertificationADKARChange Management Certification Medallia Customer Experience Professional Certification