Jérémy Engelen

Upthrust is a global digital business acceleration office. We implement growth marketing processes & build high-performing digital products for ambitious SMEs and big corporates. Upthrust is part of Customer Collective. Growth Manager: For 10 months I oversaw the growth strategy for a B2B scaleup in the mobility sector:

• Definition of the global growth strategy.

• Conception, setup and optimization of multiple short and long funnels LeadGen campaigns (SEA, Paid social, Webinars, ABM strategy, Emails automation, Outreach emails,…)

• Reporting to the C-level management. Project Manager: Managing squads of digital experts during Growth projects and being the point of contact agency-client during the period of the project (Status update, reporting,…). Growth Marketer: Growth marketing projects for +50 B2B and B2C companies in Europe:

• Book retailer client: Generated +463% revenues with ROAS of 6 during COVID-19 crisis in only 6 weeks

• Wallpaper retailer client: Generated +300% sales during COVID19 crisis in only 4 weeks

• Real Estate client: +250% qualified leads in only 3 weeks Senior Performance Expert

• SEA ecommerce strategy for B2C pure player in parapharmacy industry and optimizing ROAS from 4 to 6

• Audit and optimization of SEA strategy for pure player in the Belgian Bank Industry

• Establishment of SEA strategies for various B2B and B2C clients

• Owning paid social and SEA strategies from conception until execution for a portfolio of 10+ mid-sized B2B and B2C advertisers

• Managed to 4X the media investment of clients in under 6 months through strong relationship building, opportunity spotting and disciplined execution

• Contributed to Universem's growth by signing a new client within my first months by pitching a full-funnel marketing strategy and through strategic positioning, continuously looking for collaborations

• Always the first to drive new product adoption and best practices, to stay at the forefront of what is happening in digital marketing

• Excellent communicator interacting on frequent basis with both internal and external stakeholders

• Won internal SEA Optimization contest (out of 10 consultants)