À propos de Joelle
Français
Bilingue ou natif
Néerlandais
Bilingue ou natif
Anglais
Capacité professionnelle complète
Expériences
- Bright Jam and S.P.OOwner I Managing Partnerjanvier 2015 - Aujourd'hui (11 ans et 5 mois)
- Guided B2B and B2C organizations in their transformation to efficient, innovative, digital and customer-centered entities.
- Supported companies from the definition of their vision to the roll- out of their strategic initiatives.
- Colruyt GroupDomain Head Marketing PromotionGRANDE DISTRIBUTIONmars 2017 - juin 2025 (8 ans et 3 mois)
- Crafted and delivered the Marketing Promotion vision and strategic roadmap for the Colruyt Group brands.
- Led the change for more than 400 Marketing and Communication employees in a program context.
- Shaped 30 MEUR program content to realize strategic goals on efficiency and time-to-market.
- Developed the required skills, knowledge and attitudes inside the organisation to reach strategic ambitions.
- Steered roadmap realization and business needs fulfillment.
- GROHE BeluxMarketing Director Member of Management Teammai 2016 - février 2017 (9 mois)
- Determined and implemented 360º marketing strategy to reinforce brand leadership and visibility on B2B and B2C markets.
- Established value proposals and launch plans for innovative product categories.
- Responsible for public relations, media plan and pricing strategy.
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Formations
- Change ManagementProsci2022Change Management
- Executive Master in B2B MarketingVlerick Business School2010Executive Master in B2B Marketing
Certifications
- Change PracticionerPropellor2022