Description

Strategic brand builder with 15+ years’ experience in branding, advertising and marketing strategy across media, telco, banking, automotive, ... I help brands sharpen positioning, build strong communication and drive growth through impactful campaigns. Hybrid profile combining creative flair with strategic clarity, hands-on from strategy to execution, focused on measurable results, stakeholder alignment and real business impact. Always open to ambitious brands looking to grow, innovate or reposition.

Domaines d’expertise

Langues

Néerlandais
Bilingue ou natif
Anglais
Capacité professionnelle complète
Français
Capacité professionnelle complète
Allemand
Notions

Préférences en matière de lieu de travail

Accepte de travailler sur site

Antwerpen (jusqu’à 50 km), Mechelen (jusqu’à 10 km), Zaventem (jusqu’à 10 km)

BBDO Belgium
Sr. Strategic Planner
PRESSE & MÉDIAS
mars 2023 - juin 2024 (1 an et 2 mois)
Brussel, Belgique
Defined positioning and messaging, translated into multi-channel campaigns (social, digital, radio, TV) for different brands. Actively involved in campaign testing, creative evaluation, and go-live process.Brands: Toyota, Bank Van Breda, Horta, Win for Life, Woohoo, and others.

Strategische Planning Communicatiestrategie Merkstrategie Workshops Creative Strategy
SKINN BRANDING AGENCY
Brand Strategist
PRESSE & MÉDIAS
octobre 2021 - juin 2023 (1 an et 8 mois)
Antwerp, Belgium
Developed brand strategies for new ventures and rebrands after facilitating workshops with key stakeholders of those organizations. Brands: VRT (for Saffron Brand Consultants), Ecospenser, Spotto, Fidlab, Ariad, and others.
Brand Strategy Branding Brand Architecture Brand naming Workshops
Van Breedam, Joeri
Independent Marketing and Brand Consultant
octobre 2016 - Aujourd'hui (9 ans et 8 mois)
Antwerpen, Belgique
Worked on short- and long-term freelance gigs for brands and agencies like ZEDD, Air, Lucy, Apollo AV, Keytrade, bpostgroup, … supporting them with brand strategy, brand writing, comms planning, stakeholder management, pitch preparation, workshops and acting as a strategic business sparring partner.
Branding Workshops Creative Strategy Artificial Intelligence (AI) Strategic planning