À propos de Jorge
Français
Bilingue ou natif
Anglais
Capacité professionnelle complète
Espagnol
Bilingue ou natif
Italien
Capacité professionnelle complète
Expériences
- The Globe-Setter's Society (Luxury Travel & Leisure TO)Chief Executive OfficerVOYAGE & TOURISMEjuillet 2011 - décembre 2018 (7 ans et 6 mois)Paris, France"Build the first tour-operator on line distributing high-end journeys around the world"Clients : UHNW & HNW Particular CustomersBusiness direction: global strategy and vision, team organization, financial and legal optimization, business model control and P&L.Product strategy: Collection monitoring. Partnerships with leaders as Booking, Expedia, Tablet Hotels, to distribute their products with privileged rates to be the most competitive offer in luxury travel market.Strategic marketing: Globe-Setters “the first community of exclusive travelers”. New brand identity, concept and positioning. Influencers and ambassador’s (like Adenorah) cooperation with a strong social media success 10-130K FB followers in 1 year with a very high engagement rate.Operational marketing: Ecrm campaigns with 1M of newsletters sent by moth and a qualified data base; open rates around 30% and very high conversion rates. Creation of a blog and a webzine with celebrities sharing their experiences.Commercial strategy: sales development through 2 different channels; digital for the ready-to-wear customers (5k€-20K€ / journey) and tailor-made for the UHNW customers (30K€ to 250K€ / journey).Technics: development of a new digital platform: goals, beta tests, optimization, negotiation & budget control.Management: 25 persons between production, commercial, marketing and digital teams.
- 02D Studio (Marketing Digital Agency for Luxury )Chief Marketing OfficerMODE & COSMÉTIQUESmars 2005 - juin 2011 (6 ans et 3 mois)Paris, France" Introduce the company to the luxury goods brands and increase value"Clients: Chanel, Giorgio Armani, Jill sander, Dior, Biotherm, Lancôme, Biotherm Homme, Cacharel, Helena Rubinstein, Casa Vogue, Centre Pompidou, Printemps, Aubade, …Business direction: global strategy and vision, team organization, financial and legal optimization.Profitability goal: create the mix between a tailor-made offer around graphic and web projects and complementary digital marketing services to increase revenues and margins.Strategic marketing: re-positioning the image of the company with a new logo, new website and new image.Operational marketing: creation of on-line (SEO) and off-line (events) campaigns to keep loyal the brands to our services. Implementation of the 3 channels strategy: seo – search, e-crm, network.Commercial: coordination of the main projects, participate to the customer meetings to help the teams to success, keep the contact with the main clients and guarantee the profitability goals. Results: 12 new brands in 1 year generating big value with long term contracts, great revenues and good perspectives.Management: 16 persons between marketing, commercial and creative teams.
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Formations
- Master of Arts (M.A.) / Art History (Specialized in Photography)Université Sorbonne Nouvelle - Paris 32002
- Master of Business Administration (MBA)Business School1997