À propos de Julia
Cheffe de projet digital | Conceptrice pédagogique | Consultante en marketing
🇬🇧 Élevée en 🇫🇷 | 🇪🇸 Courant | 🇩🇪 Conversationnel
Je suis Consultante E-Learning & Marketing Digital indépendante, Scrum Master™ certifiée, bilingue anglais / français, basée en Espagne. J’accompagne des grands groupes (Adidas, Roche, Novartis, Pfizer, Ipsen, Lilly, Viatris) ainsi que des structures plus petites (Cabinet SAVE, Bonjour Sublime, Novétude Santé, Florian Akinbiyi).
Avec 19 ans d’expérience transverse dans la santé, l’EdTech, le SaaS, la formation business / MBAs, le coaching, l’apprentissage des langues et les plateformes d’apprentissage grand public, je conçois et pilote des projets digitaux de bout en bout qui combinent conception pédagogique, stratégie marketing et automatisation IA.
Ce que je propose :
- Conseil en e-learning : conception de programmes, contenus gamifiés, LMS, micro-learning, IA appliquée à la formation
- Production de contenus multilingues (EN/FR/ES) pour campagnes globales, intranets, communautés, congrès et lancements produit
- Conception de scripts e-learning pour modules asynchrones, MOOC, micro-learning et parcours hybride (Articulate Rise, Camtasia, Voix off, édition vidéo...)
- Intégration de contenus e-learning : mise en forme, organisation, structuration, scénarisation et cycles de révision dans les plateformes (Articulate Rise, Camtasia, Édition vidéo, Voix-off....)
- Maîtrise des logiques d’apprentissage en ligne : structuration pédagogique, microlearning, storytelling, organisation des connaissances
- Mise en place des écosystèmes de formation : LMS, onboarding, contenu certifiant sur Kajabi, LearnWorlds, Cornerstone, applications d’apprentissage
- Conseil en marketing digital : stratégie, copywriting, landing pages, automatisation, go-to-market international
- Design et exécution de campagnes numériques (HTML, Figma, Adobe Photoshop…) dans le respect des exigences marques / conformité réglementaire.
Anglais
Bilingue ou natif
Français
Bilingue ou natif
Allemand
Capacité professionnelle limitée
Espagnol
Bilingue ou natif
En télétravail uniquement
Travaille majoritairement à distance
Expériences
- Viatris UKDigital Marketing Consultant for DymistaINDUSTRIE PHARMACEUTIQUEjanvier 2025 - avril 2025 (3 mois)Led the creation and execution of a high-impact digital campaign for Dymista’s 12-year milestone, strategically positioning the brand in the allergy market ahead of the upcoming POM licence changes and the introduction of generic competitors. The campaign was designed to re-engage healthcare professionals and reinforce brand awareness through a multi-channel digital strategy targeting HCPs and HCCs.Measured Impact:
- Innovative Email Campaign Design: Conceptualised and delivered a first-of-its-kind interactive email sequence, enhancing engagement and providing personalised content - a unique departure from traditional email sequences.
- End-of-Lifecycle Brand Strategy: Developed a targeted communication plan to maximise Dymista’s market presence before generic alternatives flooded the UK market. The campaign leveraged AI-driven automation and engaging storytelling to sustain interest and drive action.
- Creative & Content Execution: Designed the layout, copy, and visual assets, ensuring brand consistency and regulatory compliance within the UK pharmaceutical industry (ABPI Code).
- Pfizer SpainMedical Review Excellence TeamINDUSTRIE PHARMACEUTIQUEnovembre 2024 - février 2025 (3 mois)As a Freelance Medical Content Specialist at Pfizer, I was responsible for proofreading and verifying content for medical congresses, ensuring all references were accurate and sourced from reliable, high-quality medical literature. I collaborated with cross-functional teams to develop scientifically sound, high-quality materials that effectively conveyed complex medical information to diverse audiences.Measured Impact:
- Ensured content accuracy by meticulously checking references and verifying scientific integrity, supporting Pfizer’s commitment to high-quality, evidence-based medical communications.
- Modernised the look and feel of congress materials, enhancing clarity and engagement to better communicate complex medical information to diverse audiences.
- Roche Diabetes CareContent Creator and Designer (E-Learning, Lead Instructional Designer)INDUSTRIE PHARMACEUTIQUEmai 2023 - octobre 2024 (1 an et 5 mois)Barcelone, EspagneI effectively supported Roche Diabetes Care in 2 essential training missions, working with teams from the United States, Spain, Austria, and Germany:Mission TRAIN: I developed top-tier training materials to update Roche employees' training on the mySugr and RDCP products, and on knowledge specific to each department. I leveraged my meticulous attention to detail and extensive experience in creating digital content for various platforms (FigJam, Synthesia, Trello, Slack, Cornerstone, Genial.ly, Canva, AI). I also provided turnkey solutions to facilitate future updates internally - due to the constant updates and optimizations of processes and software (portal and mobile app).Mission PORTAL: I participated in the rephrasing and translation of FAQs and release notes for the web portal dedicated to healthcare professionals, thereby improving workflow and the overall user experience (use of Gsite and Figma).Key achievements:
- Design of information-rich training materials for healthcare professionals and patients, including online courses, video tutorials, and other digital resources.
- Close collaboration with experts (by product or department) to ensure the accuracy and relevance of content, and incorporation of feedback into the final products.
- Management of content creation projects from start to finish, adhering to established deadlines.
- Evaluation of content performance based on data analysis to increase its effectiveness.
- Production of subtitles in eight different languages.
Skills:- Excellent writing and editing capabilities, especially in simplifying technical concepts (in medical, marketing, software fields, etc.).
- Proficiency in multimedia production tools such as Camtasia/Wondershare Filmora, Vyond, and Genial.ly, and in-depth knowledge of various learning and content management systems (using Articulate Rise, Cornerstone, and SCORM files).
- Ability to communicate and collaborate effectively in a dynamic, team-oriented environment.
Recommandations
Soyez le premier à recommander Julia
Contribuez à la réussite de ce freelance en partageant votre expérience de collaboration avec lui.
Ces profils de freelance correspondent également à vos critères
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4